UPDATE: Time Spent On Facebook Has Gone Flat*

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		Tech Entertainment Wall Street Markets Strategy Sports Lifestyle Politics International Video Latest Wednesday, May 23, 2012 Time Spent On Facebook Has Gone Flat* Time spent on Facebook on desktop computers in the U.S. has been totally flat for the year, according to data from comScore. For a while now Facebook's engagement had been on the rise, but it appears to have hit a wall. Part of the reason is that Facebook's users are going mobile, and spending their time there. This is bad for Facebook because it makes almost no money on mobile. Below we've charted the average minutes per visitor per month on the left axis. On the right axis we have the average minute per day. Different months have different days, so looking at the average per day data is more useful. Note: This post has been edited from its original version, after we learned that the data we initially used was flawed. This chart has accurate data from comScore. Our initial chart showed time spent on Facebook had peaked. We can't determine that based on comScore's data because its previous data was unintentionally inflated due to existence of non-user requested URLs. Anyway, Facebook's engagement is definitely flat this year.   Read » Also On SAI Today: Take A Look At The Cool Artwork That Was Inspired By The Smartest People In Tech Facebook's Bankers Made $100 Million As They Helped The Stock Find Its Feet HP Announces 27,000 Layoffs This Is A Visualization Of How Facebook Employees Are Reacting To The IPO Chaos Advertisement CHART OF THE DAY: Facebook Falls On Its Face CHART OF THE DAY: Google Chrome Beats Internet Explorer To Become The World's Most Popular Browser CHART OF THE DAY: Facebook's Stock Versus Apple And Google Since 2008 Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: ipat39@gmail.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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