After studying a multitude of different data findings from our recently released global consumer electronics usage survey, of 19 consumer electronic devices, Accenture (News 
- Alert) asked a simple question: If we had to identify three of the most promising market opportunities for selling consumer electronics products and services based on these findings, what would they be?
Three rose to the top of the list: TV applications for PCs, tablets and smartphones; the fertile consumer markets in emerging countries; and the consumer electronics buying behavior of the younger generation.
Market Opportunity Number One: TV Applications for PCs, Tablets and Smartphones
Accenture’s survey of more than 10,000 global consumers found that the battle for consumers’ eyeballs and time is intensifying among TV viewers. Viewership continues to rise, however, and the impact on the TV screen in the home is shifting. In China, France, India, Japan and the United States, for example, the percentage of consumers watching broadcast or cable TV shows, movies or videos on a TV screen in a typical week plummeted from 71 percent in 2009 to 48 percent in 2011, as consumers moved some of their viewership to PCs, tablets and smartphones... Read More
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