Facebook as the dominant social network is becoming the replacement for the phone. Nowadays in fact it is fairly common to use Facebook as the primary way to stay in touch with others – especially among those under 30. The point here is that the phone is becoming the Facebook communicator.
And with mobile adoption continuing ta a blistering pace – many people have multiple mobile devices in fact, Facebook should be sitting pretty, right?
Well, yes and no. Facebook is benefiting from more user time on its network but it is having trouble monetizing mobile sessions because you can’t show as many ads on a small screen. Sure, you can charge more for geotargeted... Read More
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