Holiday sales are up 15% to a record
$32 billion so far. And you have to stop and wonder why the numbers are growing so quickly... After all Amazon isn't new. It isn't like people weren't comfortable with online shopping last year or the year before.
One theory is that free shipping by a number of retailers as well as the more recent
free reverse shipping for returns has led shoppers to be more comfortable with the web as a shopping vehicle. Then there is mobile. With tablets and smartphones galore, more and more potential customers are shopping at brick and mortar locations with their iPad under their arms and opting for ecommerce perhaps because of price or inventory issues. An example is seeing a sweater you like in black but learning…
Read More
Tidak ada komentar:
Posting Komentar