Executives Look to Business Video for Tangible Results Not Appearances - TMCnet's Business Video eNews

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12/28/2011

Featured Articles » Teracue Unveils New H.264 SD/HD Video Encoder » Market Predictions for Online Video Platform Companies - An Interview by Paul Ritter with Kris Drey from VidCompare » Vzaar to Host High Def Videos on Virgin Games' Revamped Site » Vringo Closes a Round of Financing Totaling $3.35 Million   Sponsored By: Business Video Expo The Business Video Expo highlights the latest strategies and technologies available to executives who are serious about leveraging emerging video communications capabilities to build competitive advantage. By bringing together the industry's most innovative video technology vendors with end-users who are pioneering the use of video in the corporate environment, The Business Video Expo mirrors a burgeoning market no longer just a corporate novelty with a growing appetite for learning the best practices in implementing video to make business communications more engaging and effective.   Top Stories » Thoma Bravo Enters into Definitive Agreement to Purchase Telestream » Avail-TVN Deploys VidScale's MediaWarp to Improve Its Video Service » Thwapr Creating Waves Among National Carriers with Increased Number of Approvals » ipCapital Group Enables Augme Technologies to Finalize Its 2012 Strategy for IP Portfolio   From The Expert Corner December 28, 2011 Executives Look to Business Video for Tangible Results Not Appearances By Steve Vonder Haar Research Director and Founder, Interactive Media Strategies When some people click on an online video they apparently see little more than dollar signs. That’s because financial considerations continue to be the pre-eminent gauge that individuals use when measuring the effectiveness of Web communications in the enterprise. When Interactive Media Strategies (News - Alert) asked 1,002 executives to cite factors that are “very important” in gauging the effectiveness of Web communications, the most frequently cited issue was “cutting travel costs.” Overall, 59 percent of all respondents to the first quarter 2011 survey described the attribute of cutting travel costs as a very important measure of effectiveness, placing it ahead of other considerations such as “improves productivity,” “increases frequency of communications,” or “improves comprehension... Read More   From The Blogs Google Holiday Promo For Your New Gadgets December 27, 2011 By: Rich Tehrani Google is holding back nothing in its desire to promote all its top products and services this holiday season. Sure they have massive amount of advertising space they can utilize on their search and AdSense ad network but they also own the real estate on he Google home page. And although they like to keep things simple, this holiday season there is a new marketing message which graces the search page... Read More    Featured Videos Business Video Today - Thomson Reuters    Featured Resources » Key to Agility and Business Alignment » go from 200 servers to 10, while approaching 100% uptime » Can you deploy a new application in days rather than months?   TMCnet's Blogs » Ultrabooks, Kindle Fires and the New World Apple Must Compete in » Gameloft Reinvents Self at 3D GTML5 Game on Google+ » Sun-Believable: a Solar Paint Advancement   Featured Channels » Business VoIP » Video Conferencing » Online Video Platform Solutions   Business Video   Sign Up For FREE    |    Visit Business Video Site    |    Free Magazine Subscription   Advertise With Us   General advertising Info: Click here      Contact Us   Company Directory    |    All Editors' Info   Become a TMCnet columnist! Become a TMCnet columnist! Want to contribute your expertise to a growing audience of technology professionals? Become a writer, blogger or columnist for the TMCnet Web site and this newsletter. Contact TMCnet Group Editorial Director, Erik Linask, at elinask@tmcnet.com for details.

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