Mobile App Revenue Has A Long Tail

View this email online | Add newsletter@businessinsider.com to your address book
		Tech Science Entertainment Wall Street Markets Strategy Sports Lifestyle Politics Law International Video Latest Wednesday, August 1, 2012 Mobile App Revenue Has A Long Tail This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Mobile apps are not a "sink or swim" proposition. According to Flurry, the revenue share from apps outside of the top 100 ranked titles on iOS and Android will increase from 45% in 2010 to an expected 68% this year. Note that this only includes premium and in-app revenue, which Flurry expects to account for 77% of mobile app revenue this year (although ad revenue is the fastest growing category). The changing revenue distribution of mobile apps reflects the proliferation of the app economy in the past two years, but also a repudiation of the idea that you need to be in the top 25 of the app store to make any money. Follow the Chart Of The Day on Twitter: @chartoftheday Read » Also On SAI Today: This Infographic Shows Why Everyone Needs A Little Help To Understand Mobile Marketing Zuckerberg Family Feud: Two Relatives Of Facebook's CEO Now Work At Google How Y Combinator Built A Billion-Dollar Brand For Startups Instead Of Retiring After Selling His Company For $2 Billion, This Guy Went Ahead And Created A New ~$2 Billion Business Advertisement CHART OF THE DAY: Smartphones Are Still For The Young And Rich CHART OF THE DAY: Microsoft's Windows Division Generated Less Revenue Than Its Servers Division Visual Learner? Get SAI's Chart Of The Day Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: ipat39@gmail.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

If you believe this has been sent to you in error, please safely unsubscribe.