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Rabu, 29 Agustus 2012

Confident in the Business of Video, ESPN Pays 100% Increase in Major League Baseball Rights Fees - Video World Insider


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At ESPN, the optimal delivery of live streaming video to multiple platforms is king. The sports giant's new, eight-year, $5.6 billion content broadcasting deal with Major League Baseball (MLB) is but the latest proof of the value of coveted content viewed on wired and wireless devices.
Europe and Asia are the largest users of (Internet Protocol Television) IPTV and the U.S. is gradually picking up the pace, but the lack of competition and lax compliance regulations in this field means providers can take their time making this technology fully available to the consumer.
After spending most of 2012 slowly gaining traction, social TV could be on its way to becoming a mainstream phenomenon. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it.
Revenue from worldwide entertainment video distribution (ie. cable, satellite, IPTV, mobile video and online platforms) will hit $2.1 billion this year, which is impressive enough. But the real story is within the next five years, where we will see the money pot balloon to more than $4 billion upon nearing 2017 - thanks to digital distribution - according to ABI Research. That, in turn, is creating big opportunity for delivery enablement players.


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