Without a doubt, one of the hottest topics in cloud computing right now is cloud-based services such as cloud communications – also known as unified communications as a service.
As a result of the economic downturn of 2008-2009, many companies cut business travel expenses and filled that gap with increased use of voice and video conferencing, subsequently finding that external services could be leveraged since they only had to pay for what they needed.
While cost may no longer be the top driver of cloud communications today, according to Joe Staples, chief marketing officer of Interactive Intelligence (News 
- Alert), other benefits including flexibility and scalability, which are now the driving forces behind the rise of UC as a service. The use of cloud services IT applications such as Customer Relationship Management systems and business expense systems give companies a more efficient way of operating, which gives way to better productivity, as well as the cost savings factor mentioned above.
Before heading down to Cloud Communications Expo in Miami this week, TMC (News - Alert) CEO Rich Tehrani recently had a chance to catch up with Staples, who shared his insights about the benefits of cloud communications and how providers can leverage cloud to deliver on the expectations among enterprises. Their full exchange follows below... Read More
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