Nike has introduced its FuelBand, a wristband that measures a user’s daily physical activity by acting as a calorie-counter, clock or a pedometer. It’s designed for anyone who wants to be more active and measures movement to motivate people.
Users can set goals in “Fuel points” and try to beat that goal with any kind of activity. NikeFuel allows users to compare different activities through one metric. The band features a series of colored LEDs that measure the day’s activity level. As the Fuel counter measures activity throughout the day, a scale bordering the band will show red lights as it increases toward green (100 percent).
Nike worked with some of the world’s top experts in science and sports to engineer NikeFuel algorithms based on oxygen kinetics. Unlike calorie counts — which vary based on someone’s gender and body type — NikeFuel is a normalized score that awards all participants equal scoring for the same activity regardless of their physical makeup. A user can also choose to also receive a calorie count to understand how many calories are burned versus how much NikeFuel is earned... Read More
From The Blogs
RIM Quietly Shifting Strategy to HTML5 January 23, 2012
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| By: Rich Tehrani |
While it does seem that every company is working on an HTML5 strategy, one of the more aggressive in the space has been RIM. And while the news of the day has to do with the company replacing its Co-CEOs for a single CEO, to me what is interesting is how the company has been promoting its HTML5 strategy. As a disclosure, my company TMC is co-producer of the DevCon5 HTML5 developer event and RIM has made a sponsoring commitment to the show for a few events in a row – where they give away Blackberry Playbook’s to developers who successfully package mobile HTML5 apps and test them on a device simulator... Read More |
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