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2012 Social Marketing & New Media Predictions
34 experts. 6 questions. 30 pages of predictions. 1 comprehensive preview of social marketing in 2012.
2012 Social Marketing & New Media Predictions contains forecasts, insights, and advice from 34 marketing strategists, brand marketers, and leading marketing consultants. It aims to prepare business leaders and marketers alike for the changes about to affect brands of all sizes in the coming year. As we move away from customer relationship management to customer managed relationships, we need new approaches to marketing, new ways of organizing our resources, and flexible, scalable technology to get our customers’ attention and ensure their engagement.
Learn from marketing strategists David Meerman Scott, Brian Solis, Erik Qualman, Paul Gillin, C.C. Chapman, and Steve Rubel; hear how brand marketers such as Ekaterina Walter from Intel and Michael Pace at Constant Contact see 2012; and compare notes with visionaries at leading marketing agencies Mindjumpers, Holland Mark, Voce Communications, and Raidious. 2012 Social Marketing & New Media Predictions is organized in six parts: · Part One: Predictions for the biggest (social) marketing developments in 2012 · Part Two: The role of “big data” in (social) marketing next year · Part Three: Expectations around key new technology · Part Four: The role of mobile in (social) · Part Five: The top challenge for marketers engaged in social next year · Part Six: The top marketing news resources Get a preview of next year’s digital marketing landscape; download 2012 Social Marketing & New Media Predictions today!
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