411: More than half of all video plays will be on mobile by 2015

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	Tuesday, July 14, 2015 Ooyala’s latest Video Index report                                                                                 By the end of 2015, more than 50% of all video plays will be on mobile, according to Ooyala’s latest Video Index. Advertisers need to know as much as possible about this growing trend to be successful. The Ooyala Q1 Video Index has the following important data: More content from TV broadcasters is now being played on mobile devices than on PCs, a major shift that is likely being driven by millennials. Programmatic ads are taking off: Real-time bidding impressions grew at a staggering 150% monthly rate throughout Q1. For the first time ever, the index includes viewer data from Ooyala’s Discovery database, which details the impact of personalized video recommendations.                                                                                          This message is presented on behalf of Ooyala. Share the latest business news with your network: Share on Facebook Share on Twitter Share on Linkedin Share via email The email address for your subscription is: ipat39@gmail.com Manage your email preferences   |   Unsubscribe Business Insider RSS Feed   |   Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Avenue, New York, NY 10011