| Over 25% of sales cycles take seven months or longer to close, according to Harvard University. That’s why it’s important for marketers and salespeople alike to start thinking about the health of their sales cycle.
The longer a sales process is, the longer it takes to bring in revenue. Fortunately, tools like marketing automation can fast-track many of the marketing and sales tasks that slow teams down. With that extra time, marketers can focus on sourcing and nurturing the right leads, while the sales team concentrates on closing deals.
Salesforce Pardot's e-book, "10 Tips for Accelerating Your Pipeline," shows marketing and sales teams how to:
- Improve sales and marketing alignment.
- Build relationships with lead nurturing and automated follow-up.
- Evaluate the health of your sales funnel.
- Bring in and retain customers with marketing automation.
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