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At first blush that future might seem to be just around the corner. I recently read a market research report predicting massive growth in the use of head mounted displays (HMD) through 2020 - specifically a fifty-seven percent compounded annual growth rate totaling more than $12 billion dollars. But my next thought was to wonder how that's going to change anything? I just had arthroscopic knee surgery, and I can guarantee you the surgeon can tell you more about the inside of my knee than the outside, because his eyes were on the scope screen the entire time. 4G may be just coming into its own, but it's clear that mobile data and video traffic is only going to continue to exponentially grow as time goes on. That's prompted some to start discussing 5G, which for now is a technology vision of a network that enable ubiquitous, real-time, multimedia-ready mobile connectivity with speeds up to 1,000 times faster than today's 4G LTE networks. This remains very much a fluid situation, but eBay has already had a long morning as it became the latest to admit it had been the target (pardon the double entendre) of hackers. It is also the latest in an increasingly long line of companies that have handled such issues, and the good news is despite a bumpy start, compared to Target the eBay response ranks as almost best practices. These types of plays almost certainly need to be premium offers to allow proper monetization (My Nick Jr. will be a premium offering, delivered ad-free). A self-curated channel that draws from a variety of content of varying ages doesn't make sense from an advertiser perspective, and consumers tend to prefer commercial-free fare anyway. Hunt said that brands will have to find a different place to advertise their wares, unless a programmatic ad buying scheme can be perfected to deliver targeted advertising at the right time against millions of individual content feeds. It has already been a tumultuous week and year here in the U.S. when it comes to mega-deals. If approved by regulators, the communications industry landscape would be profoundly restructured. The major ones are of course the pending Comcast acquisition of Time Warner Cable and this week's move by AT&T to acquire satellite company DirecTV.
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