The battle over Net Neutrality seems charged with skirmishes over content and not technology. Many of the discussions miss the issue of end-to-end communication and the goal of the Internet (a prime example being tech writer Stacey Higginbotham’s concern that Comcast would prioritize their own content over GigaOm’s content). The Internet is designed to deal with congestion, with the point of best-effort transmission requirement being to be tolerant of constraints. To be better than best-effort, companies such as Amazon, Apple and Google have deployed data centers that ensure their traffic enjoys better-than-best-effort experiences, which is, in effect, the purpose of a content delivery network.
(By the way, on Thursday, May 22, at 11 a.m. [EDT], I will be participating in a discussion on the Net Neutrality order, and you are invited you to join in. Click HERE to reserve your spot; it’s free.)
What is the issue, if the last mile provides the ability to deliver services that resemble the CDN networks’ capability? To date the discussion has been primarily about video, and specifically content programming. Stacey’s concern about the GigaOm website is hypothetical, however, considering that GigaOm is not a video-intensive experience.
The merger of DIRECTV with AT&T brings the point further home. DIRECTV is a satellite service that has negotiated for content to be delivered to its subscribers via a bundled package with some on-demand additions. The system was designed to support a subscriber base without degradation of services. I doubt, however, that anyone would suggest that DIRECTV has an obligation to make YouTube available on its service...Read More
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