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Selasa, 10 Juli 2018

[NEW CHART] Here's what you need to know about the future of voice shopping

Fully understand the future of the voice commerce space with this chart
BI Intelligence
Chart: Apps & Platforms

Consumers will increasingly use their voice assistants to shop…

Voice shopping will increase dramatically in the coming years, likely due to increased adoption of voice assistants. US consumers are projected to spend $40 billion through voice assistants by 2022 — that's up from the $1.8 billion spent in 2017 at an annualized growth rate of 86%. The growing prevalence and accessibility of voice assistants is helping to drive the shift toward voice commerce.

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Getting consumers accustomed to using voice assistants on their smartphones will be key in driving voice commerce:
  • Smartphone-based voice assistant usage will increase as more consumers gain access to voice assistants on their devices. For example, Amazon announced the availability of Alexa on iOS devices in June, bringing Alexa to iOS users with the Alexa app.
  • Despite the prevalence of smartphone-based voice assistants, the frequency of use is low, presenting growth potential. Nearly 80% of all consumers own a smartphone, while just 22% of all consumers own a smart speaker.
As voice-first shopping continues to gain traction, businesses will need to ensure they're accommodating this channel of commerce. Since consumers shop for the same products online and over voice-enabled devices, increased adoption of voice assistants will likely move more consumers into the voice commerce space at the expense of online shopping.

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