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Jumat, 13 Juli 2018

[CHART] Malls must become more convenient to win back shoppers

Fully understand e-commerce and brick-and-mortal retail with this chart.
BI Intelligence
NEW CHART & DATA: E-COMMERCE

Malls must become more convenient to win back shoppers…

Malls, like much of brick-and-mortar retail, have been struggling as e-commerce grows and consumers shy away from big trips to the shopping hubs. And with malls dealing with vacancy issues and closures, they need to find ways to win back shoppers.

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Convenience is at the heart of why shoppers prefer online shopping to malls, according to a survey from Valassis.
  • Forty percent of consumers said that e-commerce's wider array of product options makes it preferable to shopping in malls.
  • The next most popular motivator, chosen by 38% of respondents, was to avoid hectic crowds and parking.
  • Not having to travel came in third, with 24% of consumers picking it.
Malls should invest in making their shopping experiences more convenient through a variety of features such as savings, parking, and product selection.
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