On the Surface Microsoft Can't Out-market Apple - Mobility TechZone

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Date: 6/20/2012

Featured Articles » Spectrum Refarming, Auctions Could Add Up to 300 MHz in Many Global Markets by 2016 » Qualcomm Picks Up Summit Microelectronics with Eye on Power Management » Carrier Wi-Fi Revenue Projected to Jump to $2.2 Billion in Five Years Says Study » 'First-Generation' BYOD Workers Pose Serious Security Threat Sponsored By: Mobility Tech Conference & Expo The Mobility Tech Conference & Expo explores how today's powerful mobile Internet ecosystem expands the range of services and applications being delivered to businesses and consumers. The conference focuses on how carriers, service providers, equipment manufacturers, vendors, and others, will meet unprecedented demand for mobile broadband services. Like wireline, mobile Internet devices are going to connect wirelessly using any network available. The key to profitability is to balance 4G/LTE and Wi-Fi growth with existing alternatives. Come spend three incredibly productive days with peers exploring the "bring your own device" consumer world and its ever-increasing population of mobile broadband users. Top Stories » Alvarion Announces End of Year Release of WBSn-2450-I » RFMD Offers New Power Amplifiers for Point-to-Point Radio Applications » Sharp to Introduce the 'Feel UX' Interface for Android Smartphones » Amazon Will be Selling the Nokia 808 Pureview in the U.S.   From The Expert Corner June 20, 2012 On the Surface Microsoft Can't Out-market Apple By Carl Ford Partner, Crossfire Media As the contrarian, I was hoping for so much more from Microsoft in marketing its big announcement this week. When Apple introduces products they take the faithful from their website into the announcement, like a maitre d’ takes his favorite customers.  ‘But of course you would like to try our special today, which is why just for you I have confiscated the homepage and made it a giant picture of what our special of the day is.’ The Microsoft site on the other hand treats its effort to compete for the tablets like it’s the soup du jour in a cafeteria; just one of the banners that you can see, and not particularly weighted in the rotation. Now logically, I can make a case for what Microsoft did, but when I went to the website, I saw a meaningless video that had to be done by a PR firm that was given nothing to work with, followed by a website that can’t even do the metro theme correctly for Windows 8... Read More   From The Blogs Surface Tablet: Microsoft's Desktop Hail Mary June 19, 2012 By: Rich Tehrani If you are Steve Ballmer, going to the mall and walking by an Apple Store loaded with people buying tablets, music players and phones which don’t run his software has to be as pleasurable as preparing for a colonoscopy. He further has to hate the fact this once left-for-dead enterprise not only has a larger market cap than Microsoft, it has helped usher in what many people call the post-PC era. That one’s really gotta hurt. Even Google is doing hardware The challenge Apple represents to competitors has upset Google so much they went out and bought a hardware company. Not just any hardware company but one which has had many problems with profitability over the years, Motorola Mobility... Read More Featured Videos Telit Wireless Solutions Talks Location, Location, Location with LBS Featured Resources » Rating Services in the Cloud - A Cloud Rating Strategy for "Greenfield" Mobile Operators and MVNO's » Going Mobile - Mobile Customer Service Moves to the Forefront of Multi-Channel Interaction » Mobile And Social Technologies Come Late To Wealth Management Featured Channels » Small Cells » Broadband Solutions » Wireless Connectivity Advertise With Us   General advertising Info: Click here      Become a MobilityTechzone columnist! Interested in reaching Mobility Techzone's Global Wireless and Mobile Communications Audience of 70,000 Unique Visitors? Please contact Matthew Gleeson to learn how at mgleeson@tmcnet.com or 1 (203) 852-6800 x145.

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