There was a time when online brokerages were the new “it” activity that the Internet allowed us the ability to complete. No longer were we at the whim of large brokerage houses taking our money in order to provide a service we could provide to ourselves.
Of course, there are some negatives of using an online brokerage as well and it seems that those negatives are starting to outweigh the positives as 2012 gets underway.
In 2011, customer satisfaction of online brokerages sagged quite a bit and an annual study that was released Tuesday morning shows that customers believe there isn't much to separate the four big companies in the field. The study polled more than 1,200 people who use online brokerages and asked them to state their level of satisfaction with online brokerages from 1 to 100. While overall satisfaction did dip a little bit – approximately 2.6 percent to a score of 76 -- there is still a large swath of people who are perfectly happy using these kinds of services... Read More
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