As Mobile World Congress continues in Barcelona this week, Near Field Communication (NFC) has emerged as the most talked about technology by vendors, services providers and commerce partners.
It makes for a pretty good discussion, but I am not sure the story is played out yet. So many of the discussions include demos of being able to make the transaction, but I question is this where the pain point is in the world?
I am not trying to be a nay sayer, but as I try to imagine the use of an M-Wallet cradle to grave I get stuck after the early adopter phase.
To be clear, early adopters are always willing to try new things. They make great technical market trial participants and even help with marketing trials if you compensate for the skew they represent.
However, when I think of my wallet and I think of my phone, even though they are both with me most of the time, my wallet has some aspects that I am not sure we are emulating with NFC... Read More
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