Advertisement

Senin, 31 Maret 2014

In Spite of Popularity, Not All Businesses Moving to the Cloud-Yet - TMCnet's Cloud Communications eNews

 

  Featured Articles



  Sponsored By: IBM


WEBCAST: Marketing performance accountability - evolving from campaign to customer-centric perspectives

Event Date: Wednesday, April 9, 2014 at 1:00 PM ET




Today’s empowered consumers are outrunning traditional marketing campaigns and behaving in an entirely non-linear fashion, creating their own unique buyer’s journey. Working to understand this new environment, marketers find themselves looking for ways to address major challenges such as performance transparency, ROI accountability and demonstrating the effectiveness of a new approach.

Leading marketers are identifying key ways to evolve their strategies in response to empowered customers. They’re incorporating insights from new ‘customer-centric’ metrics of success in parallel with established marketing KPIs.

Join our guest Cory Munchbach of Forrester Research and Catherine Frye of IBM as they discuss:

  • Marketing challenges in a post-campaign, customer-based world
  • Specific objectives marketers must focus on to find success
  • Tools that can help calculate, analyze, report and share marketing ROI and demonstrate accountability back to the organization



  Top Stories




  From The Expert Corner


  Featured Video



  TMCnet Free Premium Content



  Featured Channels



  Webinars



  Become a TMCnet Columnist!


Become a TMCnet columnist! Want to contribute your expertise to a growing audience of technology professionals? Become a writer, blogger or columnist for the TMCnet Web site and this newsletter. Contact TMCnet Group Editorial Director, Erik Linask, at elinask@tmcnet.com for details.


As a valued reader or attendee of TMC's publications and events, you opted-in to receive free product information and special promotional offers via email from the industry's leading vendors. TMC is pleased to provide you with this information-offer (TMC is not affiliated with this offer). If you no longer wish to receive this type of email, please go to www.tmcnet.com/enews/subs.aspx?eml=ipat39@gmail.com

Tidak ada komentar:

Posting Komentar