411: Wharton Helps You Crack the Customer Data Code

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	Thursday, December 5, 2013  UNLOCK THE REAL VALUE OF YOUR CUSTOMER DATA In business, some customers are more valuable than others. But how do you know which customers to pursue? Let Wharton show you how. During an 8-week online program taught by marketing professor and author Peter Fader, you'll learn to decipher the customer data that flows into your company. Discover new ways to identify and target your most valuable customers — by using the strategy known as customer centricity. This course will show you how to: Make informed decisions about investing in customer centricity Find the most effective ways to execute a customer-centric strategy Balance customer-centric and product-centric efforts within your company Make a case for customer centricity in your organization STRATEGIC VALUE OF CUSTOMER RELATIONSHIPS ONLINE ONLY  •  March 3–April 27, 2014 Act now. Enrollment will be limited. Contact a Program Consultant today for more information at execed@wharton.upenn.edu or call +1.215.898.1776 (worldwide). Mention code: SVC14C.   If you do not wish to receive future e-mail communications from us, please send an e-mail to execed@wharton.upenn.edu. For more information, please see our privacy policy. © 2013 University of Pennsylvania, The Wharton School, 255 S. 38th Street, Philadelphia, PA 19104.6359, USA. +1.215.898.1776. Share the latest business news with your network: Share on Facebook Share on Twitter Share on Linkedin Share via email The email address for your subscription is: ipat39@gmail.com Manage your email preferences   |   Unsubscribe Business Insider RSS Feed   |   Terms of Service   |   Privacy Policy Business Insider. 257 Park Avenue South, New York, NY 10010