The Trouble With 'Social ROI' —Companies Are Moving Away From Trying To Track Social Media's Dollar Value

MANAGE SUBSCRIPTIONS   |   UNSUBSCRIBE   |   VIEW ONLINE   Business Insider Select   December 23, 2013 The Trouble With 'Social ROI' —Companies Are Moving Away From Trying To Track Social Media's Dollar Value ROI metrics fade in favor of simpler measurements.  Read » Share this story: What It Looks Like Inside A Concussed Brain For the first time ever scientists have...  Read » Share this story: Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks Where do social media audiences spend their time?   Read » Share this story: 14 Exotic Bottles That Even Liquor Snobs Will Appreciate Alcohol makes a great holiday gift for a number...  Read » Share this story: This Christmas Is Expected To Be The Biggest Single Day Ever For App Downloads Last year, on December 25, the day that marks...  Read » Jennifer Lawrence Named Top Entertainer Of The Year LOS ANGELES (AP) — The battle for AP...  Read » Understanding Facebook's FBX — Social Media's First Ad Exchange Deconstructing the mechanics behind Facebook Exchange (FBX).  Read » Advertisement How Louisiana's Giant, Toxic, Town-Swallowing Sinkhole Formed The Earth's surface slid sideways by as much as...  Read » Share this story: Your Mom Was Wrong: Coffee Doesn't Stunt Growth Sing it from the rooftops (or at least tell...  Read » Share this story: A 'PayPal For Businesses' Promises To Completely Transform The Way Companies Pay One Another Traxpay is making business-to-business transactions faster and more flexible.   Read » Share this story: The Majority Of Porn In The US Is Viewed On Mobile Devices If you needed any more evidence that...  Read » Share this story: See Also Magazines Sales Collapse When The Kardashians Are On The Cover [Report] Is the end near?  A new sign that the...   Read »   BEACONS: What They Are, How They Work, And Why They're Important Beacons are already emerging as a factor in retail.   Read »   Here's What People Are Actually Watching On Their Smartphones And Tablets, As TV Goes Mobile Mobile screens aren't too small for video.    Read »   Here's What Long Term Investing And Blackjack Card Counting Have In Common The 2002 book "Bringing Down the House" told...   Read »   Share: Share: Share: Share: Share the latest business news with your network: Email sent to: ipat39@gmail.com   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 257 Park Avenue South, New York, NY 10010