Cross-Screen Marketing Is The New Standard In Digital Advertising

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Cross-Screen Is The New Standard For Digital Ad Campaigns (Mobile Marketer)
Marketers are no longer treating mobile devices as add-ons to a desktop-centric advertising campaign.

In fact, mobile has now become a more integral part of the entire digital marketing process, according to a new study from Mobile Marketer.

So far, marketers are still very much experimenting with the use of cross-screen campaigns that tie smartphones, tablets, and desktop ads together in one campaign. Some drawbacks to the process include optimizing the ads themselves for each screen and also a lack of proper measurement.

Nonetheless, cross-screen marketing offers advertisers a huge opportunity given the massive proliferation of the devices and the way consumers have adopted them to consume media on a daily basis. Read >

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