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April 26, 2013 | | |
 | | | | | |  | | How Location-Based Services Are Transforming The Mobile Industry  The possibilities for location-based services on mobile go beyond consumer-facing apps like FourSquare and Shopkick. With over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space. It's powering advertisements, and many other services — from weather to travel apps. In a recent report from BI Intelligence on location-based data, we analyze the opportunities emerging from this new local-mobile paradigm, examine how location-enabled mobile ads have generated excitement, look at how location-based feature have boosted engagement for apps, explain how local data can connect hundreds of thousands of small and medium-sized businesses to the mobile economy, and demystify some of the underlying technologies and privacy issues. Access The Full Report By Signing Up For A Free Trial Today » Here's an overview of a few ways location-based data is transforming the mobile ecosystem: - Location-enabled mobile ads: have generated excitement for their effectiveness and the impressive prices they command. The simple fact of a user being physically close to a business, within two miles or so, gives a significant lift to click-through rates on mobile banner ads. Many mobile ad trading platforms are reporting triple-digit increases in location-enabled impressions. However, it turns out some of the underlying location data is unreliable.
- Location-based features: have turned out to be great for boosting engagement on apps. Facebook, Google, Yelp, Instagram, Groupon, Twitter and dozens of other popular apps offer location-enabled features. These mobile properties, and many others, have moved beyond the "check-in" concept, which in any case never really caught on with users. They may still offer the ability to "check-in," but are also trying to be more imaginative with location-based notifications and location-aware services.
- Local data based search: can connect hundreds of thousands of small and medium-sized businesses to the mobile economy. Google highlights the "local mobile consumer," in its ad sales material, and touts statistics that show a third of mobile searches have local intent, and that 94% of smartphone users have searched for local information. In a Google survey, 76% of the respondents said they would like businesses' location or operating hours, and 61% said they would like to be able to "Click to call" the business.
In full, the report: - Analyzes the opportunities emerging from this new local-mobile paradigm
- Examines how location-enabled mobile ads have generated excitement
- Looks at how location-based feature have boosted engagement for apps
- Explains how local data can connect hundreds of thousands of small and medium-sized businesses to the mobile economy, via mobile search and other strategies
- Demystifies some of the underlying technologies and privacy issues.
To access BI Intelligence's full reports on The Big Potential Of Mobile And Local, sign up for a free trial subscription here. BI Intelligence » The Mobile Industry: In-Depth BI Intelligence, a new subscription research service from Business Insider, provides in-depth insight, data, and analysis of the mobile industry. We publish notes and in-depth reports about the business of the mobile industry as well as an exhaustive library of charts and data that will help you stay on top of the key trends in the mobile ecosystem. The service is designed to help you make smarter strategy decisions. What You Will Get Members get full access to exclusive content including research updates (via email, twitter, and the web), the chart and data library, and the online report archive. We welcome members' email questions and feedback. - Try it free for two weeks! You will not be charged until the end of your trial.
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| | Recent Report: | | | The Mobile Tourist: How Smartphones Are Shaking Up The Travel Market | |  | | Smartphones and fast mobile Internet access have transformed nearly all facets of life, but travel has seen some of the most dramatic changes. Gone are the days of paper maps and awkward conversations trying to figure out a foreign transit system. Today's smartphones and apps can translate words live on screen, give real-time transportation advice, locate you anywhere in the world, act as your boarding pass, book your dinner reservation, and even help you find a cheap, last-minute hotel room. In full, BI Intelligence's report on The Mobile Tourist: - Explores the market for mobile travel services
- Looks at travel-related mobile usage
- Examines how mobile travelers are attractive to brands and advertisers
- Analyzes some of the barriers to growth in the mobile travel space, particularly the high cost of international data roaming
Read More » | | | | From The Pebble Smartwatch To Google Glass: Gauging The New Mobile Market For Wearable Devices | |  | | Those betting big on wearable computing believe an assorted new crop of gadgets — mostly worn on the wrist or as eyewear — will transform the way in which we interact with the rest of our devices. What is perhaps most intriguing about them is that they will serve new purposes. Because they are designed to be worn close to the body, they're ideal for monitoring our vital signs and health. They'll track how active we are, our sleep quality, how many steps we take during the day. Consumers of all sorts — fitness buffs, dieters, and the elderly — will come to rely on them. Or... will they? Speculation on the future market for wearables devices is a confusing mix of skepticism and hype. In full, the report: - Analyzes various growth forecasts for the wearable computing market
- Explores the products and prospects of each component market - including bracelets, smartwatches, and eyewear
- Examine the various barriers to entry for each
- Looks at how wearables could bring along new platform wars
Read More » | | | | See Also: | | Recent Charts: | | |  | | BII REPORT: Why Mobile Video Is Set To Explode
Read » | |  | | BII REPORT: How Messaging Apps Are Disrupting The Mobile Ecosystem
Read » | | |  | | CHART OF THE DAY: The Booming Mobile Video Ecosystem Explained
Read » | |  | | CHART OF THE DAY: The Mobile Advertising Ecosystem Explained
Read » | | | | |  |  |  |  | | | Copyright © 2013 Business Insider, Inc. All rights reserved. | | | | | | |  |
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