| April 22, 2013 Google Proposes Renewable Energy Tariffs  By Cheryl Kaften , TMCnet Contributor
In a white paper and a blog published late last week, Mountain View, California-based Google has proposed a new electricity tariff structure that would enable companies to buy renewable energy directly from their utilities—which would own the projects. Thus, the price of the renewable power would be passed straight to customers that opt for the renewable energy tariff, and not to the entire ratepayer base.
Gary Demasi, director, Global Infrastructure, Google, explained in his blog that “This approach … lets utilities do what they do best: build power plants, procure power, manage the grid, and deliver electricity to customers. It draws on their ability to employ multiple power sources to better manage the variability associated with renewables (because the sun doesn’t always shine and the wind doesn’t always blow). It also minimizes transaction costs by offering a generally applicable service to a wider group of customers; including those that are interested in renewables, but lack the ability and resources to act independently. Read More>>>
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