Check Out The Crazy Growth In Samsung's Ad Spending

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		Tech Science Entertainment Wall Street Markets Strategy Sports Lifestyle Politics Law International Video Latest Retail Thursday, September 20, 2012 Check Out The Crazy Growth In Samsung's Ad Spending We've noticed a big increase in Samsung advertising lately, so we reached out to Kantar Media for some data on how its media spend compares to Apple. The numbers we got back were stunning. For the first six months of this year, Samsung spent $100 million in the U.S., up from just $7 million the year before. As much as its spending on U.S. media, it's still much less than Apple, which spent $193 million in the first six months of this year, nearly double what it spent over the same period last year. Read » Also On SAI Today: Careful, Apple! You're Giving People Flashbacks To The Horrible Old Microsoft Monopoly Days BII MOBILE INSIGHTS: Mobile Is The Key To Retail's Future Advertisement CHART OF THE DAY: Facebook Is At The Beginning Of What Could Be A Monster Comeback CHART OF THE DAY: Android Is Still 100,000 Apps Away From Catching iOS CHART OF THE DAY: And Now Let Us Gasp In Astonishment At What Just Happened To The Newspaper Business Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: ipat39@gmail.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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