When People Use Mobile Devices

View this email online | Add newsletter@businessinsider.com to your address book

		Tech Science Entertainment Wall Street Markets Strategy Sports Lifestyle Politics Law International Video Latest Retail Wednesday, September 26, 2012 When People Use Mobile Devices Ad company Kontera tracked data from 15,000 publishers to find out when people are using their PC versus iPhones, Android phones, and tablets, which are lumped as "mobile" in the chart below. This chart shows for each hour of the day what percentage of total mobile and PC content is consumed. As you can see, mobile usage is strongest from 6 PM to midnight. PC usage is strongest from 11 AM to 5 PM. What this tells us is that people are using PCs at work, and mobile gadgets at home. Sort of a duh, right? Maybe, but it suggests a big shift in what "personal computing" really means. If we're doing mobile computing largely during our personal time, which is when we're out of work, it means people are more likely to buy tablets than traditional PCs in the future. Follow the Chart Of The Day on Twitter: @chartoftheday Read » Also On SAI Today: The iPhone 5 May Launch In China Sooner Than Expected BII MOBILE INSIGHTS: How Mobile Will Change Business Advertisement CHART OF THE DAY: The Road To A New All-Time High For Google's Stock CHART OF THE DAY: This Chart Spells Out Just How Disappointing Apple's iPhone 5 Sales Really Are CHART OF THE DAY: 15% Of iOS Users Upgraded To iOS 6 On Day One Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: ipat39@gmail.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

If you believe this has been sent to you in error, please safely unsubscribe.