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Minggu, 21 Oktober 2018

[CHART] Global consumers are willing to switch to big tech companies for banking services

Fully understand mobile banking with this chart.
BI Intelligence
NEW CHART & DATA: PAYMENTS

Mobile banking is no longer enough for consumer retention and acquisition…

Global consumers are underwhelmed enough with their banking channels that they'd consider switching to a big tech company for banking services. This represents a threat to issuers that needs to be addressed as well as an opportunity for tech companies to take hold of.

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Consumers are dissatisfied with their banking channels. Just 52% of consumers surveyed said they were satisfied with their internet banking platform, which drops to 51% for their bank branch and 47% for their mobile banking app. Lower satisfaction with mobile apps than bank branches, which consumers use less now than ever, demonstrates a need for banks to focus more on tailoring their digital channels to consumer needs.

Nearly one-third of consumers would turn to big tech companies for financial products and services. Of that group, 43% are millennials, 53% are tech-savvy consumers, and 70% are already looking to switch to a new provider. This could indicate a threat to banks, given that an already considerable number of consumers are open to using nonbanks for digital money management or other services.

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