Fully understand how AI is changing the media landscape...
 | | New Chart and Data: Digital Media | | AI is infiltrating the newsroom... Almost three-quarters of news publishers are already using artificial intelligence (AI) tools in their newsrooms to improve personalization for their readers and to help journalists improve their workflows, according to a new report from the Reuters Institute for the Study of Journalism. A majority (62%) of news and media publishers cited "improving data capacity" as the most important initiative for 2018, and incorporating AI into the user experience and workflow will be imperative for publishers to make the best use of their data.
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| Here are some other key points from the study:
- Consumers increasingly expect news services to be personalized to their interests and tastes, and, as a result, 59% of newsrooms are incorporating AI to optimize websites, apps, and push notifications.
- Technologies like smart bots and speech-to-text are being implemented across newsrooms — improving the productivity of journalists.
- As publishers compete for a shrinking pool of ad dollars, it's imperative to diversify revenue streams and optimize existing ones for maximum yield. For ad-based models, this means using AI to personalize ad creatives or push certain e-commerce recommendations. For subscription models, AI can optimize paywalls to identify which readers are likely to convert when presented with certain pricing or wording.
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