Harvard Business Review & HighTable Present: A Reverse-Innovation Playbook
Finding ways to make your business run more efficiently is a huge challenge in the global marketplace. Some companies are now looking toward emerging markets for innovative ideas they can bring to the West. This new way of thinking, called "Reverse Innovation," is the practice of developing ideas in an emerging market and coaxing them to flow uphill to Western markets.
Established players can have a hard time making Reverse Innovation work because it requires them to move beyond their institutionalized thinking and innovate in a different way. However, it offers significant rewards and efficiencies when executed successfully.
Is Reverse Innovation right for your company? Find out with a complimentary PDF report that analyzes why the practice of Reverse Innovation is on the rise and what the major benefits are for nations, businesses, and individuals.
Topics In the Playbook Include:
Insight from author Vijay Govindarajan of the Tuck School of Business on the changing dynamics of global innovations.
Case Study of Harman International, a U.S. company that developed a simpler and more cost-efficient way to create products in emerging markets, and was then able to apply those practices to the Western markets.
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