Are There Better Ways of Leveraging Online Video with Social Media? - TMCnet's Business Video eNews

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2/22/2012

Featured Articles » Business Video: More Than One Way to Skin an iPad » Business Video Hardware and Software, Working Together » Video Communications Next Likely Growth Area for XConnect after Level of Usage, Revenues Both Jump during 2011 » Elliptic's Descrambler Provides Robust Protection for Video Decoders   Sponsored By: Business Video Expo The Business Video Expo highlights the latest strategies and technologies available to executives who are serious about leveraging emerging video communications capabilities to build competitive advantage. By bringing together the industry's most innovative video technology vendors with end-users who are pioneering the use of video in the corporate environment, The Business Video Expo mirrors a burgeoning market no longer just a corporate novelty with a growing appetite for learning the best practices in implementing video to make business communications more engaging and effective.   Top Stories » BT and Verizon Enterprise Solutions Extend Range of Their Telepresence Offerings » AGT Completes Video Conferencing Testing for FATHOM HD » Wind Communications Redefines Voice and Video Calling with mVoIP » Polycom's HD Video Solutions Improve Patient Health Care and Deliver Savings for NHS Lothian   From The Expert Corner February 22, 2012 Are There Better Ways of Leveraging Online Video with Social Media? By Paul Ritter Vice Presidentof Research and Marketing, Interactive Media Strategies The value of using video as an important component of a company's advertising and marketing has been clear for a number of years. The experience of posting videos to YouTube has become fairly common, even among business executives. According to research by Interactive Media Strategies (News - Alert), in a survey of more than 1,000 business executives in the Enterprise Web Communications survey, 40 percent of respondents indicated they have posted video content to YouTube (News - Alert). That number jumps to 66 percent when we look at those respondents that say they use business video technologies or watch business-related videos at least weekly. However, just posting business-related video content or advertising-oriented videos on YouTube or social media sites does not make it an effective marketing strategy for most organizations.  Savvy businesses are taking video and social media to a higher level by using social video as more than just a tool for getting views. According to Jeremy Scott, Editor in Chief at ReelSEO.com, businesses need to worry more about creating the kind of content that will lead more to sharing of the videos that are posted online rather than worrying about just getting lots of views... Read More    Featured Videos Business Video Today - Mixmoov    Featured Resources » Volume vs. Meaning: Effective Customer Listening Requires More Than Keywords » Automated Listening vs. Keyword-based Monitoring » Improve Your Customers' Experience By Listening to Unstructured Feedback   TMCnet's Blogs » A Brief View of Integra Telecom » Stop the Licensing Insanity, Cable Companies Need a Slingbox App » How to set your Continent on Fire, Listen to Europe   Featured Channels » Business VoIP » Video Conferencing » VoIP Solutions   Business Video   Sign Up For FREE    |    Visit Business Video Site    |    Free Magazine Subscription   Advertise With Us   General advertising Info: Click here      Contact Us   Company Directory    |    All Editors' Info   Become a TMCnet columnist! Become a TMCnet columnist! Want to contribute your expertise to a growing audience of technology professionals? Become a writer, blogger or columnist for the TMCnet Web site and this newsletter. Contact TMCnet Group Editorial Director, Erik Linask, at elinask@tmcnet.com for details.

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