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Where do consumers go for health services and medical information? For over 280 million wireless subscribers in the United States, the answer is as close as their mobile phone. Today's consumers use their mobile devices, especially their smartphones, to access all types of resources - including health information --- on the go. The widespread adoption of smartphones is creating a strong demand for mobile health resources that will address a broad spectrum of health care needs. In a fall 2009 survey conducted by Harris Interactive and the CTIA Wireless Association, 78% of Americans expressed an interest in mobile health solutions, including interaction with physicians via mobile, wireless monitoring for a variety of medical conditions, and home health monitoring for seniors. A majority of participants in the survey mentioned that access to mobile health services and information would give patients more peace of mind, make medical care easier to obtain, allow for more home based care, and give patients more freedom and choice of treatments.
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