Online Event: Boost Sales with High-Impact Online Content

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Making Your Content Count: Use Your Online Community to Build Reputation and Drive Sales FREE WEBINAR: Wednesday May 25, 2011 TIME: 2:00pm EST/ 11:00am PST Register for TMCnet's Online Community "Connect in the Cloud" Webinar Series to learn about what many argue is the most important element driving the success of your Online Community: Its Content No matter what goals you set for your online marketing initiatives, they will be difficult to reach without a stream of compelling content drawing visitors to your community. But what kinds of content "stick" best? How can you get your content shared? And, most importantly, once the content has been developed, how can you use it to drive sales? During this session you will learn: Recent trends and statistics on where and how companies are investing in content marketing initiatives How to measure the effectiveness of your content marketing efforts Tips for developing content pieces that promote Thought Leadership The best ways to leverage and share content on an Online Community and across multiple channels Ways to build your database and generate leads through your content Who Should Attend: Marketing & Advertising Professionals SEO and Content Marketers PR and Communications Professionals Thought Leaders Anyone who's interesting in learning about how to apply cutting edge technology to their marketing and advertising initiatives to boost thought leadership and ROI. Register Here! Learn More About the "Connect in the Cloud" Webinar Series To Learn More about the 2011 Online Community Webinar Series, Click here or Download the Free Webinar Kit for additional information and Online Community-building resources. PRESENTERS: Joe Pulizzi Online Content Strategist Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes client-vendor matching site Junta42 as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing. Awarded "Custom Media Innovator of the Year" by American Business Media, Voted Who's Who in Media Business by BtoB Magazine, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it. Rich Tehrani TMC Chief Executive Officer, Group Editor-in-Chief Rich Tehrani is the CEO and founder of TMCnet, and over the past 14 years has guided its growth into the World's largest and busiest b-to-b Web site. As a computer engineer who graduated from the University of Connecticut, Tehrani helped architect proprietary content-targeting technology which allows TMCnet to rapidly build viral, search engine optimized, news-generated online communities called Global Online Communities (GOCs) and channels. These custom-built communities and channels are an integral part of TMCnet, which reaches 2-3 million unique global visitors per month. According to Quantcast, TMCnet is ranked in the top 4,000 sites in the world, while Alexa ranks TMCnet in the top 2,500 sites in India and top 3,500 sites in the US. Tehrani, CEO and group editor-in-chief, has led TMC in many capacities since 1982 and has been instrumental in the process of turning TMC into an engine for building communities online, in person and via print/electronic publications. SPONSORS: REGISTER NOW

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