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Senin, 02 Januari 2017

[Reports] Payments Ecosystem, False Declines, Social Engagement, IoT Networks, App Monetization, Retail Banking Disruption

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The Payments Ecosystem Report

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The way we pay is changing dramatically. For example, people are beginning to use their smartphones for every kind of formal and informal transaction — to shop at stores, buy songs online, and even split their rent.

At the heart of these changes in how we pay are thousands of companies competing and collaborating to facilitate transactions.

To understand why the payments industry has faced so much disruption in such a short time, there's just one key thing to understand: Payments is about transferring information from one party to another, and nearly every stakeholder in the industry benefits when that process runs on digital rails.

But payments is also an extremely complex industry that few fully understand.

In the Payments Ecosystem report, we make it simple, explaining how it works, who the key players are, and where it's headed.

In this latest edition of the report, BI Intelligence drills even further into the industry to explain how a broad range of transactions are processed, including prepaid and store cards, as well as revealing which types of companies are in the best and worst position to capitalize on the latest industry trends.

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The Social Engagement Report

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Social platforms have become the new leaders in the digital media industry, evolving well past their beginnings as digital communication networks and becoming full-fledged media distribution channels and entertainment centers.

Through this transformation, early social sites — like Facebook and Twitter — shed their "network" titles and became bona fide media platforms with enormous global audiences that attract billions of dollars in ad revenue each year.

In this report, we take a deeper look at user engagement on Facebook and Facebook-owned sites, including Instagram, WhatsApp, and Messenger, as well as Snapchat and struggling early heavyweights like Twitter and LinkedIn. We also take a look at the functions and content users are engaging with on each platform, and lay out the newest opportunities for brands and advertisers. Finally, we discuss what the future of social might look like with the emergence of new content formats like live streams and virtual reality.

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The IoT Networks Report

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The Internet of Things (IoT) — a vast network of connected devices — is set to become the world's largest device market over the next decade, potentially creating trillions of dollars in economic value. However, without a reliable and secure network connection, these devices will fail to deliver that value. Device owners can choose between a number of established and emerging networking technologies to connect their IoT devices and collect data from them for analysis.

BI Intelligence's IoT Networks Report examines these different networking technologies, their pros and cons, and how well they are positioned for future growth in the IoT market. We also outline how different networks are best suited for connecting specific types of IoT devices, including connected cars, drones, smart home devices, and wearables.

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The App Monetization Report

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App developers long considered the "pay once and play" model — in which users pay up front an app and aren't prompted to make in-app purchases — the best way to generate revenue. But as more "free-to-download" apps entered the market, users increasingly opted for these experiences. These apps offer microtransactions for in-app goods and services, and in-app ads.

As the app ecosystem expands further, it will become increasingly challenging for developers to compete in a crowded market. Overall, global gross app revenue will double to reach $102 billion by 2020, according to recent projections by App Annie. As a result, app monetization strategies need to shift at least as quickly as consumer trends and preferences in order for developers to capture a piece of this growing market.

A report from BI Intelligence explores the top app monetization strategies under user- and advertising-paid approaches, and the growing combination of both. We will also look at emerging trends that could help developers navigate the fiercely competitive app ecosystem, and address the potential barriers that developers will have to overcome to reap the benefits of the multi-billion dollar market.

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The False Declines Report

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E-commerce merchants are dealing with rising fraud, and in response, they're putting stronger safeguards in place to try to protect against these unlawful transactions. However, e-commerce companies often over-correct for the threat of fraud, leading to false declines, also known as false positives, which occur when a legitimate transaction is rejected.

These false declines are becoming a costlier problem than actual fraud — US e-commerce merchants will lose $8.6 billion in falsely declined transactions in 2016, according to our estimates. This amounts to over $2 billion more than the $6.5 billion in fraud they will prevent, meaning that false declines are undermining these merchants' ability to effectively combat fraud.

A new report from BI Intelligence looks at the rising cost of fraud and how false declines are actually a larger direct cost for merchants than fraud itself. We also identify the reasons why e-commerce and mobile commerce companies are particularly vulnerable to these trends. And lastly, we lay out some of the major causes of false declines and the most important solutions being put in place to try to combat this problem.

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The Digital Disruption of Retail Banking

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Millennials are increasingly turning to digital banking channels to perform their banking activities, and they're visiting their banks' branches less often than ever before.

The behaviors and preferences of this generation — which makes up the largest share of both the US population and the employed population, at 26% and 34%, respectively — will shape the future of the bank, as well as the relationship between the bank and the customer.

As third parties increasingly provide the services that consumers are using to manage their finances, the valuable relationship between banks and their customers will continue to deteriorate.

To better understand what the bank of the future will look like, BI Intelligence surveyed 1,500 banked millennials (ages 18-34) on their banking behaviors and preferences — from their preferred banking devices, to what banking actions they perform on those devices, to how often they perform them.

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