| How long have you spent thinking about the one magical keyword that will produce an extra search query for your brand?
E-commerce is highly competitive. As more and more retailers become digital first, marketers must continually think outside the box to reach new users.
Taboola recently published research on how content can be leveraged to reach customers and drive ROI. Through discovery and content marketing, potential customers can get to know your brand before they even consider searching for it.
Here are a few best practices Taboola recommends:
Offer up a game. If your goal is to capture a user's email, a quiz could be your best bet. According to Taboola data, marketers are 300% more likely to capture an email through a quiz — specifically when asking customers personal questions about themselves — than a traditional landing page.
Follow the buyer journey. Get to know your customers by following them through the stages of purchasing: awareness, consideration, and decision. Tailor content for customers that have signed up or visited a landing page more than once.
Forget the big-ticket myth. Here's another reason to be sure your content marketing aligns with the buyer journey: The data shows that accessories and fashion have similarly long conversion times as big-ticket purchases (i.e. furniture). Plan accordingly.
Keep it real. Fake news is a real and valid concern for content marketers. Read more about ways Taboola combats fake news.
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