[Report] Live Streaming Video - Forecasts, emerging players, and key trends

Fully understand live streaming video with this report.

THE LIVE STREAMING VIDEO REPORT: Forecasts, emerging players, and key trends for brands' and publishers' next big opportunity… ACCESS FULL REPORT In 2015 brands and advertisers embraced online video. In 2016 the medium is taking the next step as live streaming takes off. Live streaming video refers to broadcasts in real time to an audience over the internet. While the concept of live streaming has been around for years, mobile-first video platforms with user-generated content have just recently begun to make serious waves thanks to improved video quality, faster broadband speeds, and enhanced mobile technology. Online video has become a key part of the strategic business model for both brands and marketers as they seek more innovative ways to capture consumer attention. Creative live streaming video initiatives and campaigns are a way for companies to cut through the digital clutter and have emerged as the medium of choice not only for person-to-person sharing, but also for business-to-consumer (B2C) and business-to-business (B2B) communication. Brands are increasingly using live streaming to reach audiences. Its importance has grown significantly thanks to substantial investments by social platforms such as Facebook, YouTube, Snapchat, and Twitter to build and enhance their live-streaming platforms. And advertising dollars are likely to follow. 88% of agency respondents stated that they "might" or "definitely will" invest in live stream video advertising over the next six months, according to a recent Trusted Media Brands survey. This BI Intelligence report examines the eruption of online video from the perspective of both consumers and advertisers and assesses how live streaming is emerging as the medium's next catalyst for growth. Among the big picture insights you'll get from this report, titled The Live Streaming Video Report: Forecasts, Emerging Players, and Key Trends for Brands' and Publishers' Next Big Opportunity: ACCESS FULL REPORT Live streaming video will further accelerate streaming videos overall share of internet traffic. Streaming video accounts for over two-thirds of all internet traffic, and this share is expected to jump to 82% by 2020, according to Cisco's June 2016 Visual Networking Index report. Live video's value comes from its unique ability to add an authentic human element to digital communications. As a result, brands are leveraging three main streaming methods to connect with their viewers: tutorials, product launches, and exclusive and behind-the-scene footage. Advertisers will continue to invest heavily in online video, especially as live streaming video gains traction. Already in the US, digital video ad revenue reached $7.8 billion in 2015, up 55% from 2014, according to figures from the Internet Advertising Bureau. While live streaming is still in its early stages, brands are leveraging micropayments, mid-roll video ads and direct payments from social platforms, to monetize their live streaming videos. The success of live streaming video hinges on brands overcoming a lack of measurement standards in the space, as well as changes in social media sites' algorithms that affect what content users see. This exclusive report also: Examines the eruption of live streaming video. Explores the differences between platforms that host live streaming video. Breaks down successful approaches from both brands and publishers. Discusses unique monetization opportunities live streaming presents. And much more. The Live Streaming Video Report is how you get the full story. ACCESS FULL REPORT To get your copy of this invaluable guide, choose one of these options: Bundle and save 92% today when you access the Ultimate Digital Media Report Bundle. You will gain immediate access to this report and 45 others on some of the most important topics impacting the digital media space. BUY THE BUNDLE AND SAVE 92% » Purchase the report and download it immediately from our research store. BUY THE REPORT » The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of digital media. Copyright © 2016 Business Insider, Inc. All rights reserved. Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Ave, New York, NY 10011