| October 17, 2016 The State of Mobile Commerce Search: Preparing for 2017 Mobile commerce has been touted as the next big thing for the past several years. Retailers have prepared for the growth in GMV and profitability from mobile by building mobile-responsive sites and engaging apps. However, we are now past the mobile tipping point. The majority of shoppers are now on mobile, overtaking desktop visitors to account for 61 percent of total e-commerce traffic. Despite this trend, however, mobile conversions are 63 percent lower than desktop conversions.
By studying and analyzing the site search behavior of mobile shoppers across 500 million sessions and transactions worth $1.1 billion, we sought to understand what factors are specifically holding mobile back. We found that mobile shoppers were indeed adding items to their shopping carts, but ultimately not placing orders. The share of cart additions on mobile has grown... Read More
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