Here's the intel you need for your holiday season battle plan...  Winners and losers are made in the race leading into the holiday season. In fact, the battle for consumers' discretionary spending can make or break your business — and possibly your career. As you approach the most crucial time of the year for sales, you face many challenges from ongoing digital disruption that is actively shifting the ground beneath your feet. So don't forget the 5 P's of success: Proper Preparation Prevents Poor Performance! It's important to get organized, educated, and prepared for the challenges and changes facing you this year. What you need is a battle plan to combat some of the most common shortcomings of today's e-commerce experience. And to create your holiday season battle plan, you need the right intel, and BI Intelligence is here to help. Our team of industry experts has you covered on topics such as: - Shopping cart abandonment
- Marketing effectiveness
- Merchandise returns
- Customer satisfaction
- Social media monetization
- Mobile payments
- Accommodating shoppers at the 11th hour
- And much more
To help you this holiday season, the team at BI Intelligence has developed an exclusive bundle of reports entitled:  Today we are offering you an exclusive opportunity to gain FREE access to this E-Commerce Battle Plan Bundle when you try any of our INSIGHT-level memberships, which are the perfect solution for the business professional who needs to stay on top of the fast-moving digital world. Each of our INSIGHT-level memberships makes it easy for you to understand all of the important developments within the industries that are impacting your company, your bottom line, and even your career. Here are the extensively researched guides that are included from our team of industry experts: The New E-Commerce Strategies Report & Slide Deck (A $890 Value)
No period of time offers a clearer window into how consumer and retailer shopping trends are shifting than the holiday season. The fourth quarter is always the busiest time of year for brands and retailers — it's the period when retailers move from red to black. The 2015 holiday season gave us the clearest indication yet that there's never been a better time to be a consumer. The rise of online and mobile shopping has given consumers more choice, flexibility, and often better service, and retailers are shifting their strategies to keep up. In this report and slide deck we look at some of the top trends that affected retailers at each stage of the purchase funnel and how they're responding to those shifts. Access the E-Commerce Battle Plan Bundle by subscribing for less than $20 / week » The Affiliate Marketing Report (A $495 Value)
Affiliate marketing now drives as many e-commerce orders in the US as email. Both channels currently account for 16% of US e-commerce orders, according to marketing firm Custora. This makes affiliate marketing one of the four largest sources of e-commerce orders, outperforming social commerce and display advertising. Meanwhile publishers still generate the bulk of their revenue from advertising, but affiliate marketing is growing faster, per our sources. In an effort to balance editorial integrity and revenue needs, publishers are taking a more native approach to affiliate marketing by embedding product links within organic content and it seems to be working. Approximately 15% of the digital media industry's revenue now comes from affiliate marketing. In this report we examine the changing face of affiliate marketing and take a close look at the key players. We also outline growth opportunities for affiliate marketing and how we see this industry developing. Access the E-Commerce Battle Plan Bundle by subscribing for less than $20 / week » The Shopping Cart Abandonment Report (A $495 Value)
Shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave before completing the purchase — is the bane of the online retail industry. But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to BI Intelligence estimates. In this report we explain what leads a shopper to abandon an online purchase and how retailers can begin to combat rising shopping cart abandonment rates. We collected and analyzed data from top e-commerce companies, and spoke with industry experts whose job it is to reduce abandonment rates and boost conversions, to come up with a number of solutions that can help retailers recover lost sales. Access the E-Commerce Battle Plan Bundle by subscribing for less than $20 / week » The Customer Service Report (A $495 Value)
The quality of customer service consumers experience can significantly impact a retailer's bottom line. In fact, 66% of US consumers are willing to spend more money with a company that provides them with excellent customer service, according to Microsoft, while 60% of consumers say they have not completed an intended purchase due to a poor customer service experience. As consumers increasingly buy products online that they haven't seen in person — leaving room for purchasing errors and buyer's remorse — it's now more important than ever to provide customers with positive customer service experiences. In this report we look at why customer service matters, which stalwart channels are still top performers, and which new channels have the most potential. We also take a look at why luxury retailers, or even just retailers with high-income consumers, need to be especially attuned to providing solid customer service help. Access the E-Commerce Battle Plan Bundle by subscribing for less than $20 / week » The Click & Collect Report (A $890 Value)
Click and collect — a fulfillment option that lets shoppers place an online order and pick it up at a store — is thriving in the UK. In fact, over half of UK shoppers report having used this method in the past year, according to a survey from JDA & Centiro conducted in April 2016. However, the US is far behind on the click and collect trend, with just 27% of consumers using the service. This is largely due to slower growth in mobile commerce, and specifically, the hesitancy shoppers feel about using mobile retail apps. Retailers in the US can look to the growth drivers in the UK to help drive up their own click and collect sales. Most notably, mobile commerce and adoption by grocery chains are driving shoppers in the UK to use click and collect. In this report we break down the growth factors behind click and collect in the UK. We discuss the retailers successfully implementing the fulfillment method, examine the of impact consumer behavior, and outline some key steps that US retailers can take to replicate the UK's performance. Access the E-Commerce Battle Plan Bundle by subscribing for less than $20 / week » The False Declines Report (A $495 Value)
E-commerce merchants are dealing with rising fraud, and in response, they're putting stronger safeguards in place to try to protect against these unlawful transactions. However, e-commerce companies often over-correct for the threat of fraud, leading to false declines, also known as false positives, which occur when a legitimate transaction is rejected. These false declines are becoming a costlier problem than actual fraud — US e-commerce merchants will lose $8.6 billion in falsely declined transactions in 2016, according to our estimates. This amounts to over $2 billion more than the $6.5 billion in fraud they will prevent, meaning that false declines are undermining these merchants' ability to effectively combat fraud. In this report we look at the rising cost of fraud and how false declines are actually a larger direct cost for merchants than fraud itself. We also identify the reasons why e-commerce and mobile commerce companies are particularly vulnerable to these trends. And lastly, we lay out some of the major causes of false declines and the most important solutions being put in place to try to combat this problem. Access the E-Commerce Battle Plan Bundle by subscribing for less than $20 / week » The Mobile Checkout Report (A $890 Value)
As millennials and younger consumers become larger parts of the key spending demographic, mobile devices like smartphones and tablets are quickly becoming consumers' primary computing device. But for retailers, that poses a key challenge: Users are spending considerable time shopping on mobile, but making relatively few purchases. As a result, social networks, payment processors and card networks, and retailers themselves, are all developing solutions that make it easier for users who shop on mobile to begin to buy on mobile, and then channeling funds into products that incentivize users to do so. By presenting options like on-site buy buttons, single-click checkout, financing services, and unified offline-to-online commerce experiences, various brands are beginning to convert desktop shoppers to mobile. But mobile wallets are beginning to take hold, and if they can successfully combine multiple features that ease barriers to mobile purchasing into one payment platform, they could hold the ticket to retailer success in increasing mobile purchases. In this report we predict how e-commerce will change and m-commerce will grow, explain why users are shopping, but not buying, on mobile devices, look at how stakeholders are looking to attract these users, and showing how products like mobile wallets could be game-changing in terms of mobile retail. Access the E-Commerce Battle Plan Bundle by subscribing for less than $20 / week » The Mobile Marketing Report (A $495 Value)
Mobile marketing is getting more spotlight these days. Revenue from mobile advertising accounted for 30% of total ad spend in the first half of 2015, according to the IAB, and it's on track to account for more than one-third in the second half of the year. Despite this growth, mobile ad spend still lags mobile time spent by consumers, indicating that marketers are still toeing the mobile marketing waters. The technologies and communication mediums inherent in mobile devices offer marketers looking to reach consumers on mobile a wide assortment of options for sending the right message to the right consumer at the right time. In this report we take a close look at the different mobile marketing tactics being used today, spanning legacy mobile technologies like SMS to emerging capabilities like beacon-aided location-based marketing. We also identify some of the most useful mobile marketing technologies that mobile marketers are putting to good use as parts of larger strategies. Access the E-Commerce Battle Plan Bundle by subscribing for less than $20 / week » The Social Commerce Report (A $890 Value)
Social media may still only drive a small share of total online retail sales, but its impact is becoming impossible to ignore. Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels. The top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013, according to the Internet Retailer's Social Media 500. That is well ahead of the roughly 16% growth rate for the overall e-commerce market in the US. Now new initiatives from a number of different social networks are making these platforms absolutely essential for retailers that want to drive sales and boost engagement. In this report from BI Intelligence we analyze social media's role in online retail — whether that's driving direct sales with the use of embedded "Buy" buttons on social media posts, or referring traffic to retailers' websites and apps. We measure the impact social media has on e-commerce by looking at metrics such as conversion rates, average order value, and revenue generated by shares, likes, and tweets. We also outline the latest commerce efforts by leading social networks. Access the E-Commerce Battle Plan Bundle by subscribing for less than $20 / week » More Than Just a Battle Plan... In addition to the 10 pieces of research detailed above (a collective value of $4,850), your access to BI Intelligence's INSIGHTS Level Membership will also give you: - ✔ An exclusive daily newsletter based on your area of interest (a $495 value)
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For the professional who wants daily updates on the most important news and deep dives into the game-changing trends behind the news, our INSIGHTS membership level is perfect for you. When you subscribe to the INSIGHTS membership level, you gain access to everything BI Intelligence produces for your selected subject area...and you can have all of this PLUS the E-Commerce Battle Plan Bundle for less than $20/week when you signup today for an annual membership. | Pick any one of our newsletters OR all 6: | | Digital Media — Understand the audiences, platforms, and revenue models that fuel the demand, creation, and monetization of digital content, including video, audio, images, text, and social media. Subscribe & Get Your 10 Bonus Reports Now » | | Apps & Platforms — Navigate the emerging app ecosystem with insight into the new strategies and platforms companies need to capitalize on mobile. Subscribe & Get Your 10 Bonus Reports Now » | | IoT — Get daily updates on the "Internet of Things" ecosystem, including how businesses, consumers, and government entities are connecting their everyday objects, or things, to the digital world. Subscribe & Get Your 10 Bonus Reports Now » | | Payments — Gain comprehensive insight on the top developments, strategies, technologies, and networks that are disrupting how value is stored, managed, and transferred from one party to another. Subscribe & Get Your 10 Bonus Reports Now » | | E-Commerce — Keep abreast of the key trends, strategies, and companies disrupting how consumers discover, purchase, and receive products. Subscribe & Get Your 10 Bonus Reports Now » | | Fintech — Keep up with the emerging technologies, new players, and fast-changing trends that are transforming financial services and shaking up the way incumbent firms do business. Subscribe & Get Your 10 Bonus Reports Now » | | Full INSIGHT Bundle — If you're looking for comprehensive knowledge of ALL industry trends and insights, bundle all of our coverage areas together and save an additional $3,475. Claim Your Discount & Get Your 10 Bonus Reports Now » | | | Don't be left in the dark while your competition gets ahead each morning with this critical industry news and analysis. Subscribe, risk-free, to an INSIGHTS Level Membership from BI Intelligence today. Your Satisfaction is 100% Guaranteed Try any INSIGHTS Level Membership for 14 days – if you are not completely satisfied, you may cancel before the end of your money back guarantee period and we will refund the full amount. Any complimentary bonus reports you receive are yours to keep. Don't Hesitate Any Longer This is a limited time offer that will only be available until 11:59 pm ET, October 23, 2016. With nothing to lose and so much to gain, get started today.
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