Here's how to make disruption your opportunity this year… Dear Reader, Digital disruption is all around us. Mobile is overtaking desktop, social is beating search, on-demand is undercutting T.V., messaging apps are challenging email, and everything around us is becoming connected. These shifts in trends can rattle our businesses, our portfolios, and even our lives. But they don't have to… The well-informed and well-prepared don't view innovation as a threat, they see it as an opportunity. In December, IGNITION, Business Insider's flagship conference, brought together the best minds in media and technology to share what they see on the horizon. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn what key trends to be aware of and what you need to do to stay ahead. Today we are offering you an exclusive opportunity to gain access to the IGNITION presentations by the BI Intelligence analysts. You can purchase each of the 7 slide decks and underlying data sets on the topic most relevant to you in our report store. Here's a summary of what you'll find in each of these 7 exclusive slide decks and datasets: The Future of Media Henry Blodget opened the IGNITION conference with a presentation on the future of digital media: 7 Predictions About The Future Of Media. And he should know… Blodget is cofounder, CEO, and editor-in-chief of Business Insider, one of the most-read business and tech news sites in the world with more than 80 million visitors a month worldwide. The presentation was put together with the help of the BI Intelligence team. In the presentation, Blodget details where the future of media is likely headed. Here are some of the key takeaways: - Digital media consumption is growing. Everything else is shrinking.
- Video, music, and digital "print" subscriptions are climbing fast.
- Native digital advertising will continue to thrive.
- The existential crisis of ad blocking will resolve itself — but be careful what you wish for.
- The next big platform will not be smart glasses, smart cars or virtual reality.
- TV networks will soon feel newspapers' pain.
- Power and wealth will be more concentrated than ever.
Purchase & Download Now » Generation Digital Millennials are fast becoming the most important demographic for publishers, brands, and marketers. For these digital natives, the smartphone is not only ubiquitous, but also their primary computing device. BI Intelligence's Senior Analyst John Heggestuen delivered a presentation on how the smartphone's dominance will shape digital commerce. Here are some of the key takeaways: - Millennials are quickly becoming the most important consumer demographic.
- The smartphone is not millennials' only connected device, but it dominates their life.
- The smartphone has a long way to go as a commerce device.
- Mobile in-store payments will explode.
Purchase & Download Now » The Disruption of Mobile Video Millennials are spending more time than ever watching short-form video content on their mobile devices, and players like Facebook and Snapchat are reaping the benefits. These platforms — which capture billions of video views each day — are competing to capture growing mobile audiences and challenging the historical dominance of YouTube. The ensuing bout will create a new set of opportunities for content creators and advertisers looking to cash in on the mobile video craze. BI Intelligence's Research Analyst Margaret Boland delivered a presentation on how Facebook and Snapchat will shake up mobile video in 2016. Here are some of the key takeaways: - In 2015 video become mobile first.
- 1 out of 8 people around the world access Facebook on a mobile phone at least once a day.
- Content creators are publishing more videos on Facebook than ever before.
- Snapchat is the up-and-coming disruptor to watch in 2016.
Purchase & Download Now » Why Millennials Hate Your Mobile Ads As smartphones continue to displace the desktop for more digital activities, mobile marketing is in the midst of an important transition. More time is increasingly being spent on mobile devices. Less rapid is the speed at which marketing tactics and strategies have adapted from the desktop-dominated digital age to the mobile-centric digital age we know today. The millennial generation, in particular, is perturbed by the poor experience of marketing on mobile devices. BI Intelligence's Research Analyst Jessica Smith delivered a presentation on how marketers who are slow to transition from a legacy marketing mindset to one that's mobile-centric are missing the mark with millennials today. Here are some of the key takeaways: - The smartphone dominates millennial life.
- Millennials prefer ad-sponsored content, but they are still using ad blockers.
- To reach millennials on mobile, marketers need to follow a simple formula.
Purchase & Download Now » The Evolution of the Car Automakers are increasingly connecting their new car models to meet growing consumer demand for in-car technology. But automakers aren't the only players seeking opportunities in the connected car market. Apple and Google have seen the increase in connected cars as a new opportunity to extend their mobile OS' into cars' digital dashboards with Apple CarPlay and Android Auto. However, automakers are reluctant to let the two tech giants into their cars' dashboard; automakers want to protect the wealth of data their cars generate. As a result, a battle over the car's digital dashboard has ensued. BI Intelligence Senior Analyst John Greenough delivered a presentation, highlighting how the tech companies are positioned to win the battle over the car's dashboard. Here are some of the key takeaways: - Apps in the car are highly desired.
- Consumers are willing to switch to another automaker because of in-car technology.
- 75% of new cars shipped in 202 will be internet-connected.
- Americans spend more time in their car than on tablets.
- Cars are becoming a new source of data for automakers.
Purchase & Download Now » The New TV: The Rise of Digital Video & Streaming Services We are witnessing a dramatic transformation in how video content is created, distributed, and monetized. This shift has been brought on by the rising popularity of over-the-top content and video-streaming services. BI Intelligence's Senior Research Analyst Cooper Smith delivered a presentation on how the TV industry is evolving — from viewer preferences to key players. Here are some of the key takeaways: - TV is on the decline, but broadband is on the rise and millennials are driving the trend.
- Broadband users cut TV from their subscription package for two main reasons.
- Streaming services have gone mainstream, and they threaten cable.
- There is more than one winner in streaming services, and streaming device-makers are benefiting.
Purchase & Download Now » Cashing in on Messaging Apps As the market for messaging apps has matured, developers have expanded their capabilities. Users around the world are logging in, not only to chat with friends, but also to connect with brands, browse merchandise, and watch content. What were once simple services for exchanging messages, pictures, videos, and GIFs have evolved into expansive ecosystems with their own developers, apps, and APIs. BI Intelligence Senior Analyst Will McKitterick delivered a presentation on how brands, publishers, and advertisers can leverage messaging apps to reach their fast-growing user base. The presentation also considers the challenges chat apps face as they expand into western markets and explains why they are rapidly becoming the communications platform of millennials. Here are some of the key takeaways: - Messaging apps are now bigger than social networks.
- But most ad spend is still focused on Google and Facebook.
- 6 billion emojis or stickers are sent via messaging apps each day.
- Millennials are a mobile-first generation, and 49% of them prefer messaging as their primary means of communication.
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Here are the BI Intelligence Coverage Areas: Digital Media
Understand the audiences, platforms, and revenue models that fuel the demand, creation, and monetization of digital content, including video, audio, images, text, and social media. | Mobile
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