24 Comprehensive Research Reports on Digital Media Here's everything you need to know to stay ahead… Dear Reader, Digital Media is evolving every day. To move forward and stay ahead, it's important to understand the audiences, platforms, and revenue models that fuel the demand, creation, and monetization of digital content, including video, audio, images, text, and social media. But it's nearly impossible to stay on top of all the important developments that are impacting your company, your career, and even your future. With shifting trends in digital media, there is a ton to keep up with and an overwhelming amount of research to be done. So don't. Let our team of expert digital media analysts do it for you. BI Intelligence tracks the latest developments in digital media, pouring thousands of hours of research into everything related to it so that you don't have to. Here's a summary of the comprehensive research reports that you can access in the BI Intelligence research store: The Messaging App Report In this report, we take a close look at the size of the messaging app market, how these apps are changing, and the types of opportunities for monetization that have emerged from the growing audience that uses messaging services daily. Access Now » The Programmatic Advertising Report In this report, we updates our popular July 2014 report on programmatic, we find that the US digital-ad market will reach a programmatic "tipping-point": For the first time this year, programmatic transactions will be a majority (52%) of non-search digital-ad spend. We estimate 30.6% of total digital-ad spend will go to programmatic real-time bidding (RTB) platforms, and 21.7% will go to non-RTB programmatic. Access Now » The Native-Advertising Report In this report, we examine each of the different native ad formats and look at spending trends for each. We find that spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018. Social will remain the biggest slice of this spending but native-style display will grow its share rapidly. Here, you will find a detailed breakdown of spend projections and growth rates for each of the three main native ad types — social-native, native-style display ads, and sponsored content. Access Now » The Ad-Blocking Report In this report, we look at ad block usage rates, Apple's newest ad block software and how it could make ad blocking more common on mobile, and examine solutions for publishers. There are several solutions that publishers can use to combat the growing ad-block problem, including education, technical solutions, and micropayments. Which solution publishers should opt for can be determined by their particular ad-block usage rates. Access Now » The Affiliate Marketing Report In this report, we examine the changing face of affiliate marketing, looking at the key players. We also outline growth opportunities for affiliate marketing and how we see this industry developing. Access Now » The Virtual Reality Hardware Report In this report, we provide proprietary forecasts for VR headset shipments and revenue and estimate average selling price over the next five years. We also take a look at the different types of VR headset technology now on the market, discuss which categories will win out, and look at several use cases for VR headsets, including gaming and other. Access Now » The Social Media Demographics Report In this report, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting. The report assesses the most important demographic skews at the top social networks, including Facebook, Snapchat, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Tumblr. We look also at overall social networking adoption in the US and globally, compare how demographics have changed over time as older social networks have matured, and examine the rise of image-sharing social networks like Instagram and Snapchat. Access Now » The Social Commerce Report In this report, we analyze social media's role in online retail — whether that's driving direct sales with the use of embedded "Buy" buttons on social media posts, or referring traffic to retailers' websites and apps. We measure the impact social media has on e-commerce by looking at metrics such as conversion rates, average order value, and revenue generated by shares, likes, and tweets. We also outline the latest commerce efforts by leading social networks. Access Now » The Mobile Marketing Report In this report, we take a close look at the different mobile marketing tactics being used today, spanning legacy mobile technologies like SMS to emerging capabilities like beacon-aided location-based marketing. We also identify some of the most useful mobile marketing technologies that mobile marketers are putting to good use as parts of larger strategies. Access Now » The Mobile Video Report In this report, we take a look at the explosion of short-form mobile video. We examine how YouTube, the historically dominant force in short-form video, was slow to implement a mobile video strategy, opening the door for new players —namely Facebook and Snapchat — to emerge. We also take a look at how winners will begin to emerge in distinct video content categories. YouTube, for instance, will rely heavily on its homegrown YouTube stars to distinguish its video library and drive loyalty. Facebook will become the go-to place for brands and media companies to engage with the largest audience. And Snapchat will utilize its live-events coverage and exclusive content to promote video communication among younger mobile audiences. Access Now » The US Digital Media Ad Spend Report In this report, we forecast spending trends for the major digital ad formats — including search, display, and video — and mobile vs. desktop. We also examine trajectories for social ad spending and programmatic ad buying, which cut across digital formats. Finally, we look at how spending on traditional media formats will grow or contract over the next five years, as digital, and particularly mobile, rises. Access Now » The Virtual Reality Content Report In this report, we examine how various VR headset categories will shape VR content development and look at the trajectory for mobile gaming revenues to get a sense of how spending on VR content might develop. The report also lays out what types of content users and developers can expect on VR platforms, including gaming, video entertainment, and advertising. Access Now » The Subscription Video On-Demand Services Report In this report, we examine how the growth of SVOD services is coming at the expense of the pay-TV industry. We analyze the state of the pay-TV industry and map out which demographics are more likely to stop buying traditional TV packages. We also discuss the user base, original content offerings, and subscription models of the major subscription streaming services available today, including Netflix, Hulu, and Amazon Video. Finally, we look at how traditional pay-TV companies and premium channels like HBO and Showtime are addressing the shift to digital viewing, as well as the implications of their response for advertisers. Access Now » The Net Neutrality Report In this report, we examine how new provisions enacted by the FCC are applied to the mobile market, the impact that the application of net neutrality has on stakeholders like ISPs, consumers, and digital media companies, and what is likely to happen with the FCC's net neutrality rules in the months and years to come. Access Now » The Apple Carplay and Android Auto Report In this report, we analyze the two tech companies first plays in the connected car market. Our in-depth analysis outlines the capabilities of each system, analyzes the market potential for both Google and Apple, and looks at why connected cars are offering such a big opportunity to mobile platforms and apps. Access Now » The Digital-Video Advertising Report In this report, we find that US digital-video advertising revenue from PC- and mobile-based video ads will top nearly $5 billion this year, and grow at a five-year compound annual growth rate (CAGR) of 21.9%. Total revenue will reach $13.3 billion by year-end 2020, according to BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB). Access Now » The Atlas Report In this report, we dive into how Facebook-owned Atlas aims to take digital marketing beyond the cookie. Atlas is notable for how it leverages anonymous Facebook identity data to correct cookies' inaccuracies and shine a light into what's happening within the cookie-less world of mobile apps. In addition, Atlas' ambition is to be able to connect offline purchases and conversions to digital ads shown across mobile and the web. Access Now » The E‑Commerce Membership Report In this report, we define what an e-commerce membership program is and how retailers are taking the Costco model and updating it for the online shopping age. We also assess the advantages and disadvantages of e-commerce membership programs for the retailer, as well as what consumers might look for in these programs and what incentives are needed to get people to sign up. And we include examples of how some e-commerce companies are structuring membership programs and provide an outlook for other retailers and product categories that could benefit from employing the membership model. Access Now » The Mobile Distribution Report In this report, we examine how both traditional and digital-native publishers are adjusting their strategies in the face of rapidly increasing mobile media consumption. We will also discuss the role of social platforms in driving a growing share of publishers' referral traffic, focusing on the leading platforms and mobile apps that offer publishers a direct avenue to reach mobile audiences: Facebook Instant Articles, Snapchat Discover, Twitter Moments, and the Apple News App. Finally, we address how the continued mobile shift has the potential to alter the direction of the publishing industry. Access Now » The Subscription-Revenue Report In this report, we look at how prominent players in five separate categories have tried to build a subscription-based revenue stream alongside ad-based businesses: the categories are video, music, news publishing, social networks/messaging, and dating apps. Of course, each category is different, and won't face the same challenges and opportunities in dialing up the percentage of subscribers and subscription revenue. Access Now » The Online Video Ecosystem In this report, we offer a high-level, simplified explanation of online video transit, and how it gets from video content providers to consumer living rooms. Access Now » The Beacons Report In this report, we take an in-depth look at beacons in large retail settings, discussing sales influence, addressable market, and examining the top applications, including offers, coupons, data-collection, as well as loyalty, payments, and digital-marketing programs. We also look ahead to future beacon-powered retail strategies. Access Now » The App Store Marketing Report In this report, we discuss why it is becoming increasingly important that developers field a competitive app-marketing strategy for triggering downloads and encouraging sustained use, and retaining users. There are a number of different tactics, both paid and free, that marketers might use. 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Here are the BI Intelligence Coverage Areas: Digital Media
Understand the audiences, platforms, and revenue models that fuel the demand, creation, and monetization of digital content, including video, audio, images, text, and social media. | Mobile
Stay ahead of key elements in mobile device development, adoption, and usage, including hardware, platforms, vendors, and apps, and the key companies influencing the industry. | IoT
Become a domain expert on the "Internet of Things" ecosystem, including how businesses, consumers, and government entities are connecting their assets and objects to the digital world. | | Payments
Keep abreast of the top developments, strategies, technologies, and networks that are disrupting how value is stored, managed, and transferred from one party to another. | E-Commerce
Gain comprehensive insight on the the key trends, strategies, and companies impacting how consumers discover, purchase, and receive products online. | |
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