[Report] Mobile Video & The Explosion of Short-Form

The Mobile Video Report Here's how Facebook and Snapchat are shaping the future of mobile video... Access now Millennials are spending more time than ever watching short-form video content on their mobile devices, and players like Facebook and Snapchat are reaping the benefits. These platforms — which capture billions of video views each day — are competing to capture growing mobile audiences and challenge the historical dominance of YouTube. The ensuing bout will create a new set of opportunities for content creators looking to cash in on the mobile video craze In a new report from BI Intelligence, we take a look at the explosion of short-form mobile video. We examine how YouTube, the historically dominant force in short-form video, was slow to implement a mobile video strategy, opening the door for new players — namely Facebook and Snapchat — to emerge. We also take a look at how winners will begin to emerge in distinct video content categories. YouTube, for instance, will rely heavily on its homegrown YouTube stars to distinguish its video library and drive loyalty. Facebook will become the go-to place for brands and media companies to engage with the largest audience. And Snapchat will utilize its live-events coverage and exclusive content to promote video communication among younger mobile audiences. This comprehensive analysis can be found in The Mobile Video Report. Here are some key takeaways from the report: The rise in mobile video viewing can be attributed to several factors: an increase in overall time spent on mobile, the convenience of on-demand viewing, a preference for digital video viewing, and the increased availability of mobile video content. As video becomes mobile-first, YouTube's hold on the short-form video industry is waning. The number of videos that are uploaded to the platform per month has remained stagnant over the past year, according to Socialbakers data shared with BI Intelligence. Facebook is in the best position to upset YouTube as the go-to place for brand and media companies to upload videos and for users to watch these videos. Although Snapchat may not be competing with Facebook and YouTube on video volume, the app is changing how consumers, brands, and publishers are using mobile video for communication, news and entertainment, and live-event coverage. In full, the report: Maps out the rise of mobile video viewing and lays out the main drivers of this trend. Examines why YouTube's hold on the short-form video industry is waning as viewers migrate to mobile viewing. Illustrates the dramatic increase in the number of videos that brands and media companies are publishing to Facebook over the past year. Forecasts the number of videos that US brands and media companies will publish to both Facebook and YouTube in 2016. Explains how Snapchat is able to compete with larger video platforms and is changing how brands, media companies, and consumers are using mobile video. And much more… Interested in getting the full report? Here are 2 ways to get it: Subscribe to any BI Intelligence service by Jan 30, 2016 and gain immediate access to the full report PLUS all other subscriber benefits.» Subscribe Now Risk-Free With Our 14-Day Money Back Guarantee Purchase & download the full report in our research store.» Purchase & Download Now PS. Don't forget… You can gain access to everything BI Intelligence produces - ALL of our extensive research reports, newsletters, and data - when you claim your BI Intelligence ALL-ACCESS pass. With this level of membership, you will gain immediate access to… ALL Existing Reports Including the Report Above: Upon gaining your ALL-ACCESS pass, you get immediate access to all of our research reports that have taken thousands of hours to research, analyze and compile. With over 100 reports in our archive there is something for everyone with immediate profit-driving idea potential. Our reports are packed with data, insight and analysis to help you understand your chosen subject area in fresh new ways. Actionable New Reports: You'll receive nearly half a dozen reports each month on topics that matter to you, delivered electronically the instant they're finalized for as long as you're a subscriber. Carefully Curated Newsletters: With access to all 5 of our INSIDER newsletters, you'll know about all the important developments that are impacting your company, your bottom line, and even your career. Our insightful news briefs give you the context around critical developments so that you can run your business or your portfolio more efficiently, more profitably and more successfully. Timely Updates & An Online Research Center: At least once a week, the BI Intelligence team will send you thought-provoking "extra" content in the form of charts, graphs, and graphics, along with our analysis of what it means. A 14-day Money-Back Guarantee: If you are not completely satisfied, you may cancel your ALL-ACCESS pass before the end of your first 14-days and we will refund the full amount you've paid. Subscribe Now Risk-Free Copyright © 2016 Business Insider, Inc. All rights reserved. Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Ave, New York, NY 10011