| Here at BI Intelligence (Business Insider's premium research service) we strive to deliver easily consumable in-depth analysis to help forward-thinking business professionals stay ahead of the latest trends and industry research. Our team regularly delivers key insights on today's most relevant topics in the digital landscape. A top trend over the last year, for example, has been the growth of image-focused social networks — particularly Pinterest, Instagram and Snapchat — among specific demographics. The BI Intelligence team has covered this topic exhaustively and we are ready to share with you all you need to know on the demographics of who's on Facebook, Snapchat, Instagram, and other top social networks. Every morning we deliver insights like this to thousands of professionals just like you via our daily INSIDER newsletters. Our five daily INSIDER newsletters cover the most important topics in your digital industry: mobile, digital media, e-commerce, payments and the Internet of Things. Today we are offering you an exclusive opportunity to gain FREE access to Social Media Demographics 2015, one of our most popular research reports, when you try any of our INSIDER newsletters. Here's a summary of what you'll find when you receive your complimentary copy of this 33-page report that ordinarily retails for $395. In this report from the Digital Media team at BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting. Here are a few of the key takeaways from the report: - Pinterest has tremendous reach among women. Among US female internet users, 42% reported being on Pinterest in Pew's late-2014 survey, compared to only 13% of men.
- Instagram has become the most important and most-used social network for US teens. 32% of US teenagers cited it as their most important social network in Piper Jaffray's twice-annual teen survey, compared to only 14% saying that of Facebook.
- Snapchat, Vine, and Tumblr had by far the most youthful user bases of the social networks we looked at. 45% of Snapchat's adult users are between 18 and 24, followed by Vine (28%) and Tumblr (28%), according to comScore.
- LinkedIn enjoys high adoption among highly educated and high-income users. LinkedIn is used by 44% of Americans with income of $75,000 or more, according to Pew.
- Messaging apps also have become more broadly popular, but still skew young: 7% of all people in the US aged 12 and older use WhatsApp, according to the Edison Research and Triton Digital survey.
- The aging of Facebook, Twitter, LinkedIn, and even Pinterest is more apparent than ever. That's especially true of Facebook: Less than two-fifths of Facebook's adult user base in the US is aged 18 to 34, according to comScore.
In full, this free 33-page report: - Looks at overall social networking adoption in the US and globally.
- Assesses the most important demographic skews at the top social networks, including Facebook, Snapchat, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Tumblr.
- Examines the rise of image-sharing social networks like Instagram and Snapchat.
- Compares how demographics have changed over time as older social networks have matured.
This report can be yours for free as a bonus download with your INSIDER newsletter subscription. We are so confident that you will love our daily INSIDER newsletters that we are willing to give you this exclusive offer: Sign up for any of our INSIDER newsletters today and the Social Media Demographics Report originally valued at $395 will be yours for FREE. Even better, if you're not completely satisfied with your INSIDER newsletter experience you can cancel within the first two weeks and get your money back. Act Now: Get the Social Media Demographics 2015 Report with your INSIDER newsletter subscription today » Sincerely,
The BI Intelligence Team PS. This is an exclusive offer only available for a limited time. Act now and start your day with the INSIDER newsletters, covering the latest news and trends in digital media, e-commerce, mobile, the Internet of Things, and payments. Sign up now and receive your free download of the Social Media Demographics 2015 Report » |
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