The Payments Ecosystem Explainer  Understanding this complex and rapidly evolving space can be challenging.
In this comprehensive explainer, we offer a high-level look at the payments industry — how it functions, who the key players are, and the trends shaping the industry. We start by explaining payment-card processing, since the majority of consumer payments and transaction volume flow through this system. From there we take a look at how consumers' move to mobile devices is changing the way we pay, and which players stand to benefit.
Access this report when you subscribe for less than $4/week » The Mobile Payments Report  Mobile payments — the use of phones to complete transactions in stores instead of cash and physical card swipes — are going to grow much more quickly than many observers believe. As Apple, Samsung, Google, PayPal and others increase their focus on mobile wallet products, paying with phones in stores is going to become commonplace.
In this report, we explain how a few US retailers account for the vast majority of over $4.7 trillion in aggregate payment volume. Many of these retailers have already adopted the technology necessary to accept mobile payments from Apple Pay and similar apps, or plan to. It only takes a handful of these large retailers to drive an explosion in mobile payment volume and that's precisely what we think is going to happen.
Access this report when you subscribe for less than $4/week » The Social Media Demographics Report  The demographics of who's on what social network are shifting — older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast. The top trend over the last year has been the growth of image-focused social networks — particularly Pinterest, Instagram and Snapchat — among specific demographics.
In this report, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting.
Access this report when you subscribe for less than $4/week » The E-Commerce Demographics Report  It's important for retailers to understand who drives mobile commerce trends because sales on smartphones and tablets are growing three times faster than overall e-commerce in the US. Given that women have become the dominant mobile shoppers, the mobile channel could begin to reflect overall shopping habits even faster than e-commerce as a whole.
In this report, we look at the online shopping habits of each gender and assess how this behavior is driving growth in mobile commerce. We also break down the demographics of US online shoppers by age, income, and education, and take a look at what they're shopping for, and how their behaviors differ.
Access this report when you subscribe for less than $4/week » The Store of the Future Report  Brick-and-mortar retailers are scrambling to win back consumers who are increasingly turning to the web to make their purchases.
To catch up with changing consumer behavior, physical retailers are adopting digital technologies — from beacons to interactive fitting rooms — to keep customers engaged and coming back for more. These in-store technologies are interactive, productive tools designed to catch the attention of increasingly tech-savvy consumers.
In this report, we explore the top five in-store technologies that represent the future of retail. To test out some of these hi-tech upgrades ourselves, we visited several New York City-based retailers that have implemented these technologies in their stores. We take a close look at these technologies, assess their user-friendliness, and project their potential benefits. The report also lays out some potential barriers and drawbacks for these tools as the lines between online and physical retail continue to blur.
Access this report when you subscribe for less than $4/week » The Affiliate Marketing Report  Many people associate affiliate marketing with the selling of diet pills, teeth whiteners, and other controversial products. Although this darker side to performance-based marketing still exists, affiliate programs have moved to the mainstream, with major retailers and publishers now using them to drive sales of all sorts of products, from electronics to apparel.
In this report, we examine the changing face of affiliate marketing, looking at the key players. We also outline growth opportunities for affiliate marketing and how we see this industry developing.
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