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Are you making the three big mistakes that cripple your sales on mobile devices? 1 You Might Be Wasting 13% Of Your Mobile Ad budget—5,000 Legally-Downloaded Mobile Apps "Run" Ads Even When They're Not Being Used! 2 (July, 2015) The Hidden Reason Why Smartwatches Are Slow Out Of The Gate—These Very Personal Devices Have Almost Nonexistent Security 3 (July, 2015) This App Will Be The Leading Social Platform For Advertisers (It Will Generate More Revenue From Mobile Display Ads Than Either Google Or Twitter In Less Than 2 Years!) 4 (July, 2015) The Intriguing Smartphone Startup That Could Destroy Today's 2-Year-Contract Model 5 (August, 2015) Half Of All Mobile Shopping-app Users Employ Their Apps While Shopping In-store—Just What Are They Doing With Them? 6 (August, 2015) The 4 Big Winners In The Smartphone Wars—You Probably Only Know 2 Of Them (And Not The 2 Dominating In Emerging Markets) 7 (August, 2015) Why Facebook Messenger Isn't Nearly As Robust, Popular Or Profitable As This Little-known All-in-one Messaging App 8 (August, 2015) Dear Tech Professional, Let's face it, it's nearly impossible to stay on top of all the important developments in the mobile industry that are impacting your company, your bottom line, and even your career. In the exploding world of mobile technology, not a day goes by without another development that could change everything about how we work, communicate, amuse ourselves, share videos and photos, purchase and just plain live while on the move. I can't blame you for wanting to throw up your hands!

Mobile INSIDER is Here to Help At the beginning of this email, I listed just a few of the mobile industry secrets my team uncovered in the last 45 days. If you want to succeed at ANY aspect of the mobile experience, you've simply got to know what's happening all around you. But it's easily a full-time job just to follow the news...and an even bigger job to try to make sense of it. So don't. Let us do it for you. No one else attends the conferences, digs into technical journals, analyzes the reports, and brings it all to you in a simple, easy-to-understand format like Mobile INSIDER, the new daily briefing from Business Insider Intelligence. With Mobile INSIDER, you'll know the newest technologies, the hottest new apps, the breaking deals, the important trends and the shifting landscape. More importantly, you'll know what to do with this knowledge. Too many other tech information sources just take press releases and news articles and slap a different headline on them. Mobile INSIDER gives you the context around critical developments in mobile technology so that you can run your business more efficiently, more profitably and more successfully, like... PayPal's plan To Dominate Mobile Commerce 9 (July, 2015) The Next Big Thing In The BYOD (Bring Your Own Device) Market Might Just Unseat Apple's Dominance 10 (August, 2015) T-Mobile Passed Sprint In Customers, And Now Its Secret Weapon Is Forcing Big Changes On AT&T And Verizon 11 (August, 2015) Three Reasons Samsung's New Mobile Payment Feature Is Superior To Apple Pay 12 (August, 2015) These are just a few of the dozens of stories we're covering every week in our signature no-nonsense style. And we have no shortage of insights to share, because... No Area of Tech is Changing Faster than Mobile It doesn't matter if your industry is telecommunications, apps, advertising, e-commerce, finance, entertainment, or any combination or permutation— Mobile INSIDER helps you stay ahead of the curve and get ahead of the competition. Here are the three big mistakes crippling your sales on mobile devices—And why mobile shoppers abandon their carts Online shoppers are increasingly abandoning their shopping carts on mobile devices as a result of brands' poorly functioning mobile sites and apps, according to one of our recent articles. We reported that 56% of consumers have abandoned a mobile transaction, and here are the big three reasons why the site is getting in the way of the sale: 36% of consumers who abandoned a mobile transaction did so as a result of apps/mobile sites being slow to load. 31% of these consumers abandoned a mobile transaction due to apps/mobile sites being too difficult to navigate. 28% of these consumers abandoned their mobile transaction due to difficulty typing personal information on a small screen. If you're a retailer, you simply have to optimize the user experience on your mobile sites and apps. NOT doing this invites shopping cart abandonment on mobile devices. And even if mobile apps and sites are a small part of your business today, research has shown that customers who use a brand's mobile shopping app tend to shop at that brand's physical retail store more than those who don't use the app. This is just one of the many insights you'll get every single weekday from Mobile INSIDER, the premier source of business intelligence for mobile industry professionals. Getting today's complete briefing is as simple as going here now. The mobile marketplace is revolutionizing industries and changing the face of our world. To take just one example, PayPal is focused like a laser on mobile commerce because it is the fastest-growing commerce channel. Mobile commerce gross sales volume (GSV) rose 48% YoY in Q2 2014 — three times faster than the growth in desktop-based e-commerce. Although mobile commerce is still a small share of e-commerce volume — 13% in Q4 2014 according to our estimates — it's poised to dominate commerce in the long run. It's the same all over—mobile is the cutting edge and where you need the most help in staying on top of all the fast-moving developments. The Edge You Need to Succeed Personally and Professionally Mobile INSIDER gives you the news and insights you need in clear, no-BS format. If we ever use industry jargon, it's because it's necessary. Mobile INSIDER has no agenda beyond helping you understand the digital world better. We don't do sponsored research or "pay to play" deals like some of our competitors. We're not trying to sell you a product, pitch you a stock or make you a true believer of any worldview.

What we are trying to do is simple: Give you the insights you need to make smarter decisions Tip you off to new trends that can disrupt your existing business or open up exciting new opportunities Reveal what your competitors are doing so you can stay one step ahead of them Help you make the right moves to grow your business and advance your career For example, here are just a few of the areas we covered in the past month: Three Big Mobile Players Transforming The News Business And Helping Conventional Print And TV News Into The Grave 13 (August, 2015) Why Mobile Apps Reach 91% Of Consumers In Developed Markets But Only 4% Of Emerging Market Buyers 14 (August, 2015) Mobile INSIDER —The Career Booster In the digital world, it seems there's a new specialty and job category created every day. But too often, that means there's a shortage of people who are looking at the big picture. With Mobile INSIDER, YOU become the one your colleagues come to for perspective and judgment. YOU get the reputation as the person who sees around the corner. YOU are the first to alert the higher-ups to game-changing new trends. Start a risk-free trial subscription today to see how easy it is! The "Samsung Squeeze"—Can They Fight Off Both High-End And Bare-Bones Smartphone Competitors? 15 (August, 2015) The Leading Global Market For iOS App Downloads Is NOT The U.S. (Because 81 Of The Top 100 Downloads In This Mega-Market Are Games) 16 (August, 2015) Facebook's Little-Known Plan To Turn Emerging Markets Consumers Into Avid Data-Plan Buyers 17 (July, 2015) Why Millennials Are Upgrading Their Smartphones Faster And Faster...And How To Turn Them Into Your Customers 18 (July, 2015) The Telecom Upstart That Poses A Serious Threat To The Verizon/AT&T Duopoly 19 (July, 2015) Mobile INSIDER Speaks to YOU—Not Your IT Department When you read Mobile INSIDER, you know the most important that happened in the world of mobile in the last 24 hours. Not just news about deals, but data-driven insights that provide context and explain why things are happening now...and what's going to happen next. We follow the data and the numbers—no matter where they lead. We assume you have a baseline understanding of the big picture—we skip the obvious and simplify the tech-speak and get to the point. We hate to see our data and insights rotting on a desk—we want it used by those who can most benefit from it. So we invite you to share it with others inside your organization. We know you're busy. If something can be said in 1 sentence rather than 5, you'll get it in 1. Better yet, if a chart or graph tells the story best, you'll get that instead! And most importantly, we pull no punches. But no matter how great I tell you Mobile INISDER is, the only way for you to see for yourself how valuable it can be is to try it. That's why I'd like to offer you... My Personal Guarantee of Satisfaction I know that there's a lot of hype in the world of emerging technology, and you may be disposed to be wary of buying something that disappoints you, so let me back up my promise about the benefits of Mobile INSIDER with my personal guarantee. Just try Mobile INSIDER for 14 days to see if it is as good as I say it is.

At any time during those 14 days, you can get every penny of your subscription fee back if you don't like what you see. 100% Money-Back Guarantee Anytime. For any reason. Or even no reason at all. Keep everything you've received— all the issues, all the intelligence—with my thanks for giving Mobile INSIDER a try. And if that's not enough, Join Now at Our Lowest Price Ever and Get this Valuable Report for FREE To encourage you to join Mobile INSIDER today, I'm doing something very unusual. I'm giving away one of our most valuable and popular reports, the U.S. DIGITAL MEDIA AD SPEND REPORT. Free research report is yours This exclusive research report takes you inside one of the most fascinating and fast-changing areas in mobile—how advertisers are using mobile to reach their target audience: Digital advertising growth is dominating growth in traditional advertising Mobile advertising is the fastest-growing advertising channel Mobile ads are rapidly overtaking desktop ad spending in all categories—display ads, search, social media and video Programmatic real-time bidding platforms will grow to dominate ad spending And much more The Business Insider Story Eight years ago, three tech journalists founded something known as "Silicon Alley Insider" to help executives, entrepreneurs, and investors stay on top of the fast-moving technology landscape. Our office was the loading dock of another tech startup, next to their freight elevator. We didn't know if we'd make it, but our mission from Day One was to mix reporting, analysis, opinion in a way that would give our readers a leg up on other technology news sources. We even later developed an acronym to stay focused on what's important, called "SHAFFFF: Smart, helpful, accurate, fast, fair, fearless and fun." Today Business Insider has more graphics, more video, more staff members (over 300 at last count) and a whole lot more reach—over 80 million readers around the globe every month. We're growing at a 60% clip annually, numbers that old media dinosaurs like The New York Times, ABC News or CNN would KILL for. But we wouldn't have lasted one year...much less eight...if we weren't delivering valuable insights to readers just like you. Mobile INSIDER is just our latest fulfillment of that mission. It's like your "Daily Smart Pill"—delivering insights, context and analysis on all things mobile direct to your inbox every morning. Try it now, absolutely risk-free. This report, when sold separately, sells for $395, but it's yours free with your risk-free trial subscription to Mobile INSIDER today. Save $100 Today If you're still unsure about trying Mobile INSIDER, I'll give you one more incentive to say "yes." I will slash 51% off the price of Mobile INSIDER —today. Instead of our regular price of $195, you pay just $95 for a full year. Save $100 That means you pay just $0.26 a day for valuable intelligence to arrive hot off the press each morning in your inbox. The reason for this special deal is simple: You don't have another minute to waste. Here's what I mean: Are you 100% certain that you're on top of the fast-moving mobile world? If you can't honestly say that you know... ...If Windows 10 and a 50-fold (!) increase in distributors will help Microsoft to become a serious Tablet player (we doubt it)... 20 (July, 2015) ...How the revamped Telephone Consumer Protection Act (TCPA) will prevent marketers from reaching potential customers... 21 (July, 2015) ...The reasons why phablets are stunting the growth of tablets and now outselling them... 22 (July, 2015) ...The odds that Facebook will overtake YouTube as the dominant player in video streaming... 23 (July, 2015) ...Then you simply must give Mobile INSIDER a no-risk trial at our lowest price ever. Join Today at No Risk The mobile world isn't slowing down—it's speeding up. This is your opportunity to keep up, so grab it! Regards, Barbara Peng Vice President - Research, BI Intelligence P.S. Remember, you risk nothing by giving Mobile INSIDER a risk-free trial. You receive a full refund if you cancel in the first 14 days. With nothing to lose and so much to gain, sign up today! Copyright © 2015 Business Insider, Inc. All rights reserved. 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