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In today's highly connected and globalized world, brands are increasingly looking to capitalize on the heightened ease of access and entry into new markets. As any successful global brand can tell you, expansion into new markets entails much more than merely opening an office or offering shipping to a new country. Expansion takes strategy and planning, and for marketers, this process often entails spearheading innovative and effective ways to connect with customers across regions. In today's always-on, always-connected business, something as small as an operational glitch can bring an extended enterprise to its knees. So how IT communicates in the first few moments of even the smallest service outage is crucial. But manual processes, diversified IT infrastructures and dispersed workforces can complicate these communications, increasing downtime and impacting the business. With the purchase of AOL, Verizon no longer is a true "phone" company, but is in the process of transforming into something else. Exactly what is a good question since it could have done a lot more with the $4 billion other than buy a has-been brand name. I'm betting Netflix and Yahoo are also on the shopping list, as the company starts to accelerate the shedding of anything landline. While eBay has been the go-to place for selling items online, Facebook is challenging the position with its new For Sale feature, according to The Daily Mail. It's no coincidence that within a few months of announcing its intentions to pour down Internet from the sky like rain via its Internet-for-all drone, Facebook hires former FCC chairman Kevin Martin as vice president for mobile and global access policy in Washington. I was at the 50th anniversary of Moore's law in San Francisco and it was a who's who of legendary Intel execs, technology reporters and pundits, and CEOs. They had showcases of drones and spider robots that danced to the music at the event, though the biggest attraction was Gordon Moore talking about technology, his foundation, and the origins of Moore's law. If you thought security breaches were a scary thing right now, wait for a few more years to pass when the cost of data breaches is actually expected to increase to $2.1 trillion by 2019. That's almost four times more than the cost of breaches now. This increase, according to the latest projections from Juniper Research, can be attributed to how fast consumers' lives and enterprise data and records are becoming digitized. Limitless scalability, unparalleled flexibility and speed are making cloud computing a viable option for enterprises. Whether IT departments like it or not, business units are increasingly moving data and workloads out of the data center and onto public cloud infrastructure. RTX Chief Marketing Officer Neil Kitcher explains need for faster payments model for carriers. Whether the goal involves brand awareness, customer satisfaction or employee engagement, the concept of gamification has captivated enterprises of all sizes and across all sectors of the economy. Gamification refers to the use of game elements and game thinking (psychology), a non-game context, to get people engaged and energized about services and products.
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