Samsung Is On Track To Spend ~$13 Billion In Marketing This Year

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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Wednesday, September 25, 2013 Samsung Is On Track To Spend ~$13 Billion In Marketing This Year Wondering how Samsung managed to quash Motorola, HTC, and just about every other major Android rival? Start with this chart from analyst Benedict Evans.  Evans says Samsung is on track to spend $12.7 billion this year in marketing through advertising and other sales promotions. That's more than Google paid to buy all of Motorola. It's 3X HTC's entire market cap.  It's just an insane budget that no other company can keep pace with.  Read » Also On Tech Today: AT&T Smartly Becomes The First US Carrier To Sell Pebble Smartwatch Apple Maps Flaw Keeps Directing Drivers To Cross An Airport Runway Advertisement CHART OF THE DAY: The Rise And Fall Of BlackBerry Apple's Gigantic Opening Weekend iPhone Sales In Context CHART OF THE DAY: Android's Fragmentation Problem Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: ipat39@gmail.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the Tech RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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