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Rabu, 14 November 2012

Grocery Stores May Be the Fertile Crescent for M2M - M2M Evolution

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11/14/2012

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November 14, 2012

Grocery Stores May Be the Fertile Crescent for M2M


When speaking with Oyvind Birkenes of Texas Instruments about the ‘Internet of Things,’ we traversed a variety of topics. It’s easy to understand why, since with Texas Instruments you have “the most complete wireless connectivity portfolio.” But don’t interpret that to be only cellular. For instance, when we got on to the topic of grocery stores we hit a place where a lot of implementations all converged.


Here is what’s possible:

If you live in Europe, or have been to Stop & Shop (and probably other AHO owned grocery stores in the U.S.), you will discover that the point of sale has become a bit more flexible. We have scanner guns we can use to make the register easier.    The next iteration of that will probably be the grocery cart itself acting as the checkout lane on the go.


In the lanes of course were advertising strategies and depending on how well the analytics were managed, could lead to Minority Report-like advertising either from your cart or digital signage... Read More



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