Apple, HTC and Microsoft: Out of the Courts and Out of Our Hands - Mobility TechZone

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Date: 11/14/2012

Featured Articles » What is Happening to Mobile Device Sales? » Everything You Wanted to Know about the US Mobile Data Market but Were Afraid to Ask » US Mobile Well into its 'Third Revenue Wave,' Fourth Wave Still Unclear » 4G LTE Network Continues to Grow Sponsored By: Vodafone WEBINAR: Global Mobility Trends to Act on for 2013 and Beyond Wednesday November 28, 2012 TIME: 11:00 a.m. ET/ 8:00 a.m. PT Register Today! Work is mobilizing. Employees need to stay in touch, wherever they are. Customers demand immediate response. Yet in a tough economic climate, how do you keep costs in check and stay ahead in the marketplace? People using their own devices on corporate networks, ensuring mobile device security and integrating mobility into new and existing business models are just three of the major trends for 2013 that you'll learn how to cost-effectively leverage during this Vodafone Global Enterprise Webinar. Through customer examples, you'll discover how Vodafone is helping manage thousands of mobile devices worldwide while reducing cost and complexity. You'll also learn how mobile innovation is creating new revenue streams for Vodafone clients and giving them a competitive advantage. What Attendees will learn: How to convert the consumerization of IT (bring your own / choose your own device) from a headache to strategic advantage - increasing employee satisfaction and productivity while reducing costs What it takes to go from idea to revenue, and leverage mobile technologies to enable new business models. We will explore how Vodafone customers in diverse industries have navigated a managed innovation path, deployed newly-designed solutions and achieved key business objectives and ROI The value of partnership with Vodafone Global Enterprise Top Stories » AT&T Invests $14 Billion to Expand Broadband Networks » Sprint to Wait for 2013 to Release Windows Phone 8 Devices » HTC Delivers Stunning New DROID DNA Smartphone » Route1 Secures Large Purchase Order from a Component of US DoD   From The Expert Corner November 14, 2012 Apple, HTC and Microsoft: Out of the Courts and Out of Our Hands By Carl Ford Partner, Crossfire Media This has been an interesting week and one that makes me think long and hard about the future. This article is going to take its normal circular route to look at the market and ask the question, “Is there anything more to the HTC and Apple detente that we should consider?” I have written recently about the fact Apple has a pricing problem where it really is driving people to the iPhone 5 as opposed to iPad mini and the iPad itself. While they built the mini to compete with the 7 inch equivalents, they did not hit a price point that kept them in the running. So we have to ask ourselves, is the iPad mini competing with anything other than the iPad itself? Most of my friends say no. On Microsoft’s side, the company has discovered that after years of unwarranted upgrades, the redesign of Windows has been a bridge too far for general consumer adoption. This has led to Sinofsky’s departure. I have a very positive outlook about the upgrade, but it has been with the understanding that it was an OS for the next generation of products and not the desktop... Read More   From The Blogs The Bearish Case on Apple November 13, 2012 By: Rich Tehrani With Apple's stock down more than 20% it isn't difficult to find lots of analysts willing to make the case the shares have further to drop. Regardless of whether you are an Apple bull or bear it is worth pointing out the company's challenges. Wim Lewi has some in-depth analysis of Apple's past and forward-looking sales and the piece is worth a read for investors. Perhaps the most compelling argument he makes is the replacement sales of devices will lengthen from 2 to 2.8 years. While it is difficult to ascertain just how much longer people will wait to upgrade, it seems clear that there seem to be less ways to improve a phone or tablet. Yes, they become faster, thinner and pack more pixels but we are literally splitting hairs at this point... Read More Featured Videos GeomARk: Hyperlocal Mobile Marketing solution by MNC at Innotrans Featured Resources » Service Max Five Drivers of Mobility. » The CIO's Guide to Building a Mobile Device Management Strategy - And How to Execute on It » CIO's Guide to Mobile Unified Communications & Collaboration (UCC) Featured Channels » Mobile Security Management » Small Cells » Bring Your Own Device Advertise With Us   General advertising Info: Click here      Become a MobilityTechzone columnist! Interested in reaching Mobility Techzone's Global Wireless and Mobile Communications Audience of 70,000 Unique Visitors? Please contact Matthew Gleeson to learn how at mgleeson@tmcnet.com or 1 (203) 852-6800 x145.

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