In the world of discount brokers, moves like product launches and pricing changes can spark major drama.
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| |  | In the world of discount brokers, moves like product launches and pricing changes can spark major drama.
And Interactive Brokers, the Greenwich, Connecticut-based brokerage, has led the way during several phases of the industry's fiercely competitive war that's played out in recent months.
Senior leaders from the firm, including chairman Thomas Peterffy, spoke with Business Insider about their strategy when it comes to new offerings like zero-commission trades and fractional shares.
"We are basically computer programmers. We are not experts of finance," Peterffy told us. "What we lack in expertise in finance we make up in our technology expertise."
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