The Future of Retail 2020: 10 Trends that Will Shape the Year Ahead

The retail industry is undergoing a major transformation in ecommerce and brick-and-mortar. The era of inventory-led retail is ending, and the shift toward brands and the customer experience is emerging. Set against a backdrop of heightened economic uncertainty, we examine the changing fundamentals of the retail sector and the most important trends that will shape the year ahead.

In The Future of Retail 2020, eMarketer looks at what to expect for the US retail and ecommerce markets in 2020, highlighting 10 key trends that will drive improvements in consumer behavior and retailer performance.

In full, this exclusive report:

1	Forecasts how much US consumers will spend on retail and e-commerce in 2020
2	Discusses which retailers will succeed and which will struggle in the year ahead
3	Identifies the innovations that will reshape physical retail
4	Highlights the innovations that will influence how consumers shop online